More on Neurofeedback’s Brain Training Value

By Alvaro Fernandez | February 24, 2008 |

(Note: neu­ro­feed­back is a form of biofeed­back that mea­sures brain waves and that, accord­ing to prac­ti­tion­ers, pro­vides good “brain train­ing” for spe­cif­ic clin­i­cal con­di­tions). A few weeks ago Dr. David Rabin­er wrote a great post on How Strong is the Research Sup­port for Neu­ro­feed­back in Atten­tion Deficits?, con­clud­ing that — “It is for these rea­sons that…

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Is Your Brain Ready To Drink Cheap Wine?

By Alvaro Fernandez | January 28, 2008

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

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Michael Merzenich interview

By Alvaro Fernandez | October 9, 2006 |

Good inter­view with Posit Sci­ence’s Dr. Michael Merzenich. (Thanks, Steve!) Includes the quote “Peo­ple can be active learn­ers by learn­ing in new forms and in new domains. It’s not just being active and get­ting up every day. The brain is a learn­ing machine, and it needs to be engaged in new learn­ing of dif­fer­ent dimensions.…

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