Yeah, Yeah. Yeah. Whatever. Isn’t that just something your mom always told you so that you wouldn’t be upset when your siblings got better gifts than you? Well, lo and behold, maybe Mom was right!
Researchers have found that the mesolimbic pathway is activated by charitable giving. This area is one of the major pathways where you find the neurotransmitter dopamine, which is associated with the brain’s pleasure system. Furthermore, donating also appears to increase the release of oxytocin, a hormone that acts as a neurotransmitter and is involved in social bonding and building trust between people.
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