Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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From Lifespan to Healthspan: Brain Scientists Tap Into The Secrets Of Living Well Longer

Yolan­da Esparza (right) and Mary Lyons (left) con­tin­ue their 2‑mile group trail ride orig­i­nat­ing from the Con­ley-Guer­rero Senior Activ­i­ty Cen­ter in Austin, Texas, on Dec. 3, 2019. (Julia Robin­son for KHN)

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AUSTIN, Texas — Retired state employ­ees Vick­ey Ben­ford, 63, and Joan Cald­well, 61, are Gold­en Rollers, a group of the over-50 set that gets out on assort­ed bikes — includ­ing trikes for adults they call “three wheels of awe­some” — for an hour of trail rid­ing and cama­raderie.

I love to exer­cise, and I like to stay fit,” said Cald­well, who tried out a recum­bent bike, a low-impact option that can be eas­i­er on the back. “It keeps me young.” Read the rest of this entry »

Trend: Nestle launches Wellness Club in Japan integrating Nutritionists and Brain Trainers

wellness-club-japanMatch made in nutri­tion­al heav­en: Nestlé launch­es Well­ness Club (press release):

Nestlé Japan has launched the company’s first per­son­alised health sup­port ser­vice. Nestlé Well­ness Club pro­vides sub­scribers with nutri­tion­al sup­port based on data about their phys­i­cal activ­i­ty, dietary infor­ma­tion and brain train­ing scores, Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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