One of the best articles so far on the growing brain fitness market, by the Associated Press.
Click Here to check out story:
“This is not just a Nintendo-fueled fad,” he says. “The brain fitness market passed a tipping point in 2007 thanks to the convergence of a very proactive boomer generation hitting their 60s.”
Article: Here. Highly recommended.
Now, as you read it, please remember the theme of our most recent newsletter: Emerging Tools, Not Magic Pills.
And, for all new readers who are joining us given the extra coverage (CNN, CBS, CHicago Tribune, dozens of other papers and websites), let me reprint now an article I wrote here in February:
A spate of recent news coverage on brain fitness and “brain training” reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer’s rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.