nintendo-DS

Nintendo: Brain Training Product Review Survey

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As part of our ongo­ing mar­ket research we’d like to ask past and cur­rent users of  Nin­ten­do prod­ucts to share their expe­ri­ence with us via this 3‑question anony­mous sur­vey.  [Read more…] about Nin­ten­do: Brain Train­ing Prod­uct Review Survey

Nintendo Brain Training and Math in UK Schools

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Com­put­er game boosts maths scores (BBC):

- “It also found improve­ments in pupils’ con­cen­tra­tion and behaviour.”

- “The study involved more than 600 pupils in 32 schools across Scot­land using the Brain Train­ing from Dr Kawashima game on the Nin­ten­do DS every day.”

- “Researchers found that while all groups had improved their scores, the group using the game had improved by a fur­ther 50%.”

- “Less able chil­dren were found to be more like­ly to improve than the high­est attain­ers and almost all pupils had an increased per­cep­tion of their own ability.”

Com­ment:  fas­ci­nat­ing results sup­port­ing the poten­tial role for “Seri­ous Games” in edu­ca­tion. Now, please take the results with a grain of salt, since the study does­n’t seem to have been pub­lished yet in any top-tier peer-reviewed jour­nal.. The infor­ma­tion pub­licly avail­able seems to sim­ply con­sist of a press release by Learn­ing and Teach­ing Scot­land. We hope to see an in-depth report to answer many open ques­tions on the study. In any case, wel­come news!

Nintendo Brain Training, bestseller in Europe

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From a recent article:

Brain Train­ing dom­i­nates ’08 Euro sales (CVG Online)

- “Over­all, four of the ten best­selling DS games in both coun­tries dur­ing the first six months of 2008 were in the brain train­ing genre.”

- “Accord­ing to data released by sales mon­i­tor Media Con­trol GfK Inter­na­tion­al, the DS’s heavy­weight sta­tus in the Euro­pean con­sole mar­ket is close­ly tied to the pop­u­lar­i­ty of Nin­ten­do’s Brain Train­ing series and oth­er brain train­ing titles.”

- “The biggest demand for brain games is in Ger­many and Hol­land”, the com­pa­ny said. More Brain Train­ing was the best­selling title in Ger­many dur­ing the first six months of the year, while Brain Train­ing topped the Dutch chart dur­ing the same period.

Fas­ci­nat­ing. Will brain-train­ing-induced employ­ee-pro­duc­tiv­i­ty-increase help turn around the loom­ing reces­sion? we’ll track close­ly the per­for­mance of Ger­man and Dutch economies!