
Today we are sharing a 2013 patent by The Nielsen Company. (As mentioned, we are featuring foundational Pervasive Neurotech patents, from older to newer by issue date, to help preview emerging neurotechnologies and brain health solutions)
U.S. Patent No. 8,392,251: Location aware presentation of stimulus material
- Assignee(s): The Nielsen Company
- Inventor(s): Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy, Dev Ratnakar
- Technology Category: EEG
- Issue Date: March 5, 2013
SharpBrains’ Take:
Issued by the same examiner and concurrently with Nielsen’s ‘250 patent, the ‘251 patent greatly complements the Nielsen portfolio, considering neuroresponse data to stimulus material based on user-profile and location information. [Read more…] about Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen