Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


AARP, and the National Consumers League join forces to challenge Prevagen memory improvement claims



Pre­vagen Mem­o­ry Study Falls Short (Truth in Adver­tis­ing):

In 2011, four years after launch­ing Pre­vagen, Wis­con­sin-based Quin­cy Bio­science embarked on a study to prove that the active ingre­di­ent in the sup­ple­ment — apoae­quorin — improves mem­o­ry. It did not yield the results Quin­cy was hop­ing for. In fact, the Madi­son Mem­o­ry Study failed to show a sta­tis­ti­cal­ly sig­nif­i­cant improve­ment in the treat­ment group over the place­bo group — sci­en­tist speak for Pre­vagen wasn’t any bet­ter than a place­bo at improv­ing mem­o­ry. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

Follow us and Engage via…

RSS Feed

Search for anything brain-related in our article archives

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:

Join more than 50,000 Sub­scribers and stay informed and engaged.