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AARP, and the National Consumers League join forces to challenge Prevagen memory improvement claims



Pre­vagen Mem­o­ry Study Falls Short (Truth in Adver­tis­ing):

In 2011, four years after launch­ing Pre­vagen, Wis­con­sin-based Quin­cy Bio­science embarked on a study to prove that the active ingre­di­ent in the sup­ple­ment — apoae­quorin — improves mem­o­ry. It did not yield the results Quin­cy was hop­ing for. In fact, the Madi­son Mem­o­ry Study failed to show a sta­tis­ti­cal­ly sig­nif­i­cant improve­ment in the treat­ment group over the place­bo group — sci­en­tist speak for Pre­vagen wasn’t any bet­ter than a place­bo at improv­ing mem­o­ry.

But rather than pack it in and start afresh with a new study, like a high school biol­o­gy stu­dent whose hypoth­e­sis has been proven wrong but who still needs an A to pass the class, Quin­cy con­coct­ed new, less reli­able ways to look at the com­plet­ed study … This week, joined with AARP and its char­i­ta­ble arm, AARP Foun­da­tion, as well as the Nation­al Con­sumers League and a group of adver­tis­ing law aca­d­e­mics in fil­ing a legal brief in sup­port of revers­ing the dis­missal. In the brief, and its part­ners argue that the dis­trict court erred in its inter­pre­ta­tion of post hoc analy­ses as com­pe­tent and reli­able sci­en­tif­ic evi­dence — the legal stan­dard for sub­stan­ti­a­tion when it comes to mak­ing health claims.

The brief con­cludes:

If a fed­er­al dis­trict court was mis­led by Quincy’s mar­ket­ing and prof­fered sub­stan­ti­a­tion, what hope is there for the mil­lions of aging Amer­i­cans con­cerned about mem­o­ry loss and cog­ni­tive decline to accu­rate­ly dif­fer­en­ti­ate sci­en­tif­ic facts from Quincy’s fic­tion?

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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