Tracking Health and Wellness Applications of Brain Science

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Cognitive Health and Baby Boomers: 6 Points to Keep in Mind

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BrainVery inter­est­ing col­lec­tion of recent news…let’s con­nect some dots

1) Great arti­cle titled Boom time for retirees (Finan­cial Times)

- “By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, ¬17,670bn)  equiv­a­lent to a year’s gross domes­tic prod­uct for the US and euro­zone com­bined. They will con­trol a larg­er pro­por­tion of wealth, income and con­sump­tion than any oth­er gen­er­a­tion in the coun­try  the first time that con­sumers over 50 have held such sway over the world’s largest economy.”

- “But as the boomers aged by 2015 they will all be out­side the fabled under-49 cohort  cor­po­rate Amer­i­ca failed to grow old with them. Mar­ket­ing experts argue that the con­tin­ued focus of large com­pa­nies such as P&G and Gap on the youth of  “gen­er­a­tion and “gen­er­a­tion” over­looks a sim­ple sta­tis­tic: the 18–49 age group will grow by only 1m peo­ple in the next 10 years, com­pared with the 22.5m Amer­i­cans set to enter the 50-plus bracket.”

- “The last thing the [boomer] gen­er­a­tion needs is a com­pa­ny that tells them they need tools to address their lack of dex­ter­i­ty, he says. “They don’t want geri­atric tools, they want cool stuff.

Main take-way: baby boomers are always “awake” and rein­vent­ing things…companies, adver­tis­ers, time to wake-up!

Full arti­cle: Boom time for retirees

2) The arti­cle is based upon this excel­lent McK­in­sey report [Read more…] about Cog­ni­tive Health and Baby Boomers: 6 Points to Keep in Mind

Growing Super Athletes (each of our students)

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(Thanks for the lead, Tom!)

David Brooks writes a great col­umn (requires sub­scrip­tion) in the NYT titled A Cri­tique of Pure Rea­son. He expands the usu­al restrict­ed under­stand­ing of “edu­ca­tion” to incor­po­rate a wider sense of “learn­ing”, by discussing

1. Where

  • “The cre­ative ones (politi­cians) will final­ly absorb the truth found in decades of research: the rela­tion­ships chil­dren have out­side school shape their per­for­mance inside the school.”
Each of us has one and same brain, for school (or work) and for “real” life. Labels such as “for­mal” or “infor­mal” learn­ing are quite irrel­e­vant from a neur­al devel­op­ment point of view. What hap­pens at home is as impor­tant as what hap­pens in school.
2. What
  • “They will under­stand that schools filled with stu­dents who can’t con­trol their impuls­es, who can’t focus their atten­tion and who can’t reg­u­late their emo­tions will not suc­ceed, no mat­ter how many reforms are made by gov­er­nors, super­in­ten­dents or presidents.”
Skills in that list, that usu­al­ly don’t get explic­it atten­tion, and they should, since they are both crit­i­cal and train­able: [Read more…] about Grow­ing Super Ath­letes (each of our students)