Tracking Health and Wellness Applications of Brain Science

McKinsey-baby-boomers

Cognitive Health and Baby Boomers: 6 Points to Keep in Mind

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BrainVery inter­est­ing col­lec­tion of recent news…let’s con­nect some dots

1) Great arti­cle titled Boom time for retirees (Finan­cial Times)

- “By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, ¬17,670bn)  equiv­a­lent to a year’s gross domes­tic prod­uct for the US and euro­zone com­bined. They will con­trol a larg­er pro­por­tion of wealth, income and con­sump­tion than any oth­er gen­er­a­tion in the coun­try  the first time that con­sumers over 50 have held such sway over the world’s largest economy.”

- “But as the boomers aged by 2015 they will all be out­side the fabled under-49 cohort  cor­po­rate Amer­i­ca failed to grow old with them. Mar­ket­ing experts argue that the con­tin­ued focus of large com­pa­nies such as P&G and Gap on the youth of  “gen­er­a­tion and “gen­er­a­tion” over­looks a sim­ple sta­tis­tic: the 18–49 age group will grow by only 1m peo­ple in the next 10 years, com­pared with the 22.5m Amer­i­cans set to enter the 50-plus bracket.”

- “The last thing the [boomer] gen­er­a­tion needs is a com­pa­ny that tells them they need tools to address their lack of dex­ter­i­ty, he says. “They don’t want geri­atric tools, they want cool stuff.

Main take-way: baby boomers are always “awake” and rein­vent­ing things…companies, adver­tis­ers, time to wake-up!

Full arti­cle: Boom time for retirees

2) The arti­cle is based upon this excel­lent McK­in­sey report [Read more…] about Cog­ni­tive Health and Baby Boomers: 6 Points to Keep in Mind

TBI (Traumatic Brain Injury), PTSD, and veteran care

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Final­ly.

“The House took steps yes­ter­day to improve coun­sel­ing and care for the tens of thou­sands of mil­i­tary per­son­nel return­ing from Iraq and Afghanistan with brain injuries and post-trau­mat­ic stress dis­or­der.” keep read­ing the Wash­ing­ton Post’s arti­cle House Pass­es Four Bills Aimed at Aid­ing Vet­er­ans.

Our pre­vi­ous thoughts on TBI (Trau­mat­ic Brain Injury), Iraq and neu­ropsy­chol­o­gy.

TBI (Traumatic Brain Injury), Iraq and neuropsychology

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You prob­a­bly have seen the news about Bob Woodruf­f’s own recov­ery and his arti­cles now to raise aware­ness about the plight of Iraq veterans.

In the arti­cle “A First­hand Report on the Wounds of War”, we learn how

  • “Woodruff, 45, is launch­ing a mul­ti­me­dia cam­paign that includes appear­ances Tues­day with Oprah Win­frey and on “Good Morn­ing Amer­i­ca,” and the release of a book (In an Instant) writ­ten with his wife, Lee, about their ordeal.”
  • “Woodruf­f’s report­ing packs an emo­tion­al punch because he is, quite sim­ply, a man who cheat­ed death. Nev­er before had an anchor for an Amer­i­can broad­cast net­work been injured in war. Woodruff instant­ly became a sym­bol of the dan­gers that jour­nal­ists face in Iraq, and is try­ing to use his high­er pro­file to illu­mi­nate the plight of sol­diers who strug­gle with these injuries far from the spotlight.”

This is not an iso­lat­ed exam­ple but part of a larg­er, and grow­ing, prob­lem. The Dis­cov­er Mag­a­zine arti­cle [Read more…] about TBI (Trau­mat­ic Brain Injury), Iraq and neuropsychology