Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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News: Advanced Brain Monitoring receives Global Health and Pharma Award for clinical-grade platforms monitoring brain’s electrical activity

Advanced Brain Mon­i­tor­ing Named “Most Inno­v­a­tive Med­ical Device Com­pa­ny” at Glob­al Health and Phar­ma Awards (Sleep Review):

Advanced Brain Mon­i­tor­ing Inc was named the “Most Inno­v­a­tive Med­ical Device Com­pa­ny” by Glob­al Health and Phar­ma at its 2016 Health­care and Phar­ma­ceu­ti­cal awards. “This award rec­og­nizes our company’s suc­cess­es in devel­op­ing tech­nolo­gies which enable clin­i­cians and clin­i­cal tri­al spon­sors to pro­file brain health through the analy­sis of the brain’s elec­tri­cal activ­i­ty (EEG) dur­ing sleep and wake,” says Chris Berka, Advanced Brain Mon­i­tor­ing CEO…The com­pa­ny was recent­ly award­ed a $1.5 mm grant from Nation­al Insti­tute of Health to expand its data­base of awake and sleep EEG in patients with neu­rode­gen­er­a­tive dis­eases. “The envi­sioned future is for rou­tine brain health assess­ments dur­ing sleep and wak­ing to be con­duct­ed in a man­ner sim­i­lar to a mam­mo­gram or colonoscopy,” says Berka. “Ulti­mate­ly, ear­ly detec­tion will increase the like­li­hood that an inter­ven­tion can be matched to the patient based on the pres­ence of brain bio­mark­ers and admin­is­tered pri­or to the onset of cog­ni­tive decline.”

To learn more:

Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stum­ble Reveals How We Think About Think­ing (Buz­zFeed News):

The ads were per­va­sive, pop­ping up on CNN, Fox News, NPR, and Google search­es. And they were per­sua­sive: Play­ing Lumos­i­ty games would do your brain good…But these claims sound­ed a lit­tle too rosy to the Fed­er­al Trade Com­mis­sion, which Read the rest of this entry »

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?

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Despite all the noise around brain train­ing, we must be care­ful not to con­fuse com­merce with sci­ence. It is impor­tant to remem­ber that the Fed­er­al Trade Com­mis­sion (FTC), which reg­u­lates mar­ket­ing claims and com­mu­ni­ca­tions in the Unit­ed States, issues legal rul­ings against spe­cif­ic com­mer­cial behav­iors.  Read the rest of this entry »

Lessons learned in bringing innovative brain fitness solutions to market

Suc­cess­ful inno­va­tors dis­sected key mar­ket & tech­nol­ogy trends and mod­els to val­i­date and com­mer­cial­ize inno­va­tion, with a par­tic­u­lar empha­sis on how to cre­ate a loy­al user base and gain main­stream dis­tri­b­u­tion via a diver­sity of chan­nels. Read the rest of this entry »

The billion dollar question: Under what conditions can brain training result in real-world benefits?

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Does any­one care if “brain games” actu­al­ly work? (For­tune):

The cog­ni­tive fit­ness mar­ket — loose­ly defined as non-inva­sive neu­rotech­nolo­gies that mon­i­tor or enhance cog­ni­tion — is booming…The “brain game” indus­try is already a bil­lion dol­lar mar­ket, and will reach the $6 bil­lion mark with­in the next five years says Sharp­Brains, a neu­ro-well­ness mar­ket research firm.

But key ques­tions remain: Do these pro­grams live up to the hype? Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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