Why Smart Brains Make Stupid Decisions

By Alvaro Fernandez | June 20, 2008 |

It hap­pens. Often. Why? We just secured an inter­view with Ori Braf­man, co-author of Sway: The Irre­sistible Pull of Irra­tional Behav­ior (Dou­ble­day Busi­ness, 2008), to dis­cuss our Dark Side (well, he calls it “dif­fer­ent hid­den forces” and “psy­cho­log­i­cal under­cur­rents”). While read­ing some reviews about his book, I par­tic­u­lar­ly enjoyed find­ing, after the usu­al impres­sive long collection…

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Brain Fitness and SharpBrains.com in the Press

By Alvaro Fernandez | September 13, 2007 |

Grow­ing media atten­tion on the brain fit­ness field. At least on the “Healthy Aging” seg­ment (I pre­dict the media with catch up soon with devel­op­ments in oth­er areas, from cog­ni­tive train­ing for kids and adults with ADD/ ADHD to stroke and TBI reha­bil­i­ta­tion, to peak per­for­mance for cor­po­rate train­ing). First, a superb arti­cle by Leslie…

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