Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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New Interview Series (Part 1 of 10): Why Care About Brain Fitness Innovation?

Every Mon­day dur­ing the next 10 weeks we’ll dis­cuss here what lead­ing indus­try, sci­ence and pol­i­cy experts –all of whom will speak at the upcom­ing 2011 Sharp­Brains Sum­mit (March 30th — April 1st, 2011)– have to say about emerg­ing oppor­tu­ni­ties and chal­lenges to address, over the next 10 years, the grow­ing brain-relat­ed soci­etal demands.

With­out fur­ther ado, here you have what four Sum­mit Speak­ers say…

Alvaro Pas­cual-Leone is the Direc­tor of the Beren­son-Allen Cen­ter for Non-Inva­sive Brain Stim­u­la­tion at Har­vard Med­ical School.

1. How would you define “brain fit­ness” vs. “phys­i­cal fit­ness”?

Phys­i­cal fit­ness can refer to an over­all or gen­er­al state of health and well-being. How­ev­er, it is also often used more specif­i­cal­ly to refer to the abil­i­ty to per­form a giv­en activ­i­ty, occu­pa­tion, or sport.

Sim­i­lar­ly brain fit­ness might be used to refer to a gen­er­al state of healthy, opti­mized brain func­tion, or a more spe­cif­ic brain-based abil­i­ty to process cer­tain, spe­cif­ic infor­ma­tion, enable cer­tain motor actions, or sup­port cer­tain cog­ni­tive abil­i­ties. Impor­tant­ly though, I would argue Read the rest of this entry »

Four New Speakers Confirmed — 2011 SharpBrains Summit

We are hon­ored to announce four new con­firmed Sharp­Brains Sum­mit Speak­ers: Nigel Smith at AARP, Peter Kissinger at the AAA Foun­da­tion for Traf­fic Safe­ty, Kei­th Wesnes at Unit­ed BioSource, and Ken Kosik at UCSB Neu­ro­science Research Insti­tute.

Nigel Smith, AARP Strat­e­gy and Inno­va­tion Direc­tor, is respon­si­ble for devel­op­ing decen­tral­ized inno­va­tion mod­els for AARP and for con­sult­ing with busi­ness units in the exe­cu­tion of inno­va­tion process­es. Pri­or to AARP, Nigel was the Direc­tor or Prod­uct Inno­va­tion for Visa USA. Oth­er pro­fes­sion­al expe­ri­ences have been with McK­in­sey & Com­pa­ny, Gold­man Sachs Group, and KPMG. Nigel holds a Mas­ters in Busi­ness Admin­is­tra­tion degree from Stan­ford Uni­ver­si­ty and a Bach­e­lors in Busi­ness Admin­is­tra­tion degree from Howard Uni­ver­si­ty. Read the rest of this entry »

Rethinking Alzheimer’s Prevention and Treatment: The Cognitive Shop/ Brain Fitness Center

Edi­tor’s note:
Ken­neth S. Kosik, MD, and Ellen Clegg, authors of a recent book on Alzheimer’s Dis­ease pre­ven­tion and treat­ment, force­ful­ly pro­pose a new frame­work and mod­el for brain care: What about set­ting up “cog­ni­tive shops” as “a sort of one-stop shop­ping for every­thing from Alzheimer’s dis­ease pre­ven­tion to guid­ed care for mild or mod­er­ate dis­ease”. What fol­lows is the thought-pro­vok­ing con­clu­sion sec­tion from their book “The Alzheimer’s Solu­tion. How Today’s Care Is Fail­ing Mil­lions and How We Can Do Bet­ter” (repro­duced with per­mis­sion), not very dif­fer­ent from the “brain fit­ness cen­ter” mod­el we have talked about in the past.

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Chap­ter 10. CONCLUSIONS

Just as the idea of hos­pice care rev­o­lu­tion­ized death and dying in Amer­i­ca, the idea of bundling many aspects of Alzheimer’s care under one roof in a cog­ni­tive shop could change the way we approach this dire disease—one that has no cure and leaves no sur­vivors. Cer­tain­ly, the scope of the prob­lem pos­es med­ical and eco­nom­ic risks for the coun­try. These risks, and poten­tial steps for a solu­tion, were chart­ed by the bipar­ti­san Alzheimer Study Group in the spring of 2009. The report, issued by the Alzheimer Study Group co-chaired by for­mer con­gress­man Newt Gin­grich and for­mer sen­a­tor Bob Ker­rey, minces few words. Read the rest of this entry »

Invitation to SharpBrains Summit — Technology for Cognitive Health and Performance

We are excit­ed to invite you to the first vir­tu­al, glob­al Sharp­Brains Sum­mit (Jan­u­ary 18–20th, 2010). The Sharp­Brains Sum­mit will fea­ture a sharpbrains_summit_logo_webdream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gur­al event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapid­ly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­count­ed ear­ly-bird rates, to receive these ben­e­fits:

  • Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Hand­outs
  • See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
  • Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (mem­bers-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet oth­er reg­is­trants in your city
  • Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing sci­en­tists

On top of those ear­ly-bird dis­counts, we offer an addi­tion­al 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Monday, January 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacif­ic Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­i­ty: The New Health­care Fron­tier

  • Alvaro Fer­nan­dez, Sharp­Brains
  • David White­house, OptumHealth Behav­ioral Solu­tions
  • William Reich­man, Bay­crest
  • P Murali Doraiswamy, Duke Uni­ver­si­ty

9.30–11am. Tools for Safer Dri­ving: The Oppor­tu­ni­ty with Teenagers and Adults

  • Steven Aldrich, Posit Sci­ence
  • Shlo­mo Breznitz, Cog­niFit
  • Jer­ri Edwards, Uni­ver­si­ty of South Flori­da
  • Peter Chris­tian­son, Young Dri­vers of Cana­da

Noon‑1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vital­i­ty

Save the Date: SharpBrains Summit, Technology for Cognitive Health and Performance

We are very excit­ed to announce the first Sharp­Brains Sum­mit, a vir­tu­al con­fer­ence to take place Jan­u­ary 18–20th, 2010.  Over 30 lead­ing speak­ers and a pro­fes­sion­al audi­ence will dis­cuss emerg­ing inno­va­tion and tech­nol­o­gy for life­long cog­ni­tive health and per­for­mance. The Sum­mit will high­light the con­ver­gence of neu­rocog­ni­tive research, non-inva­sive tech­nol­o­gy and health­care, dis­cuss emerg­ing best prac­tices, and help pre­dict how a grow­ing range of tools may pro­vide solu­tions to cog­ni­tive health and per­for­mance-relat­ed issues.

sharpbrains_summit_logo_webYou can see speak­ers and agen­da by click­ing on Sharp­Brains Sum­mit. Please reg­is­ter if you are inter­est­ed in par­tic­i­pat­ing: Jan­u­ary 18–20th 2010 (Pacif­ic Time).

  • Con­fer­ence: Jan­u­ary 18–19th. 9–10 pan­els to dis­cuss Mar­ket and Research Insights,  togeth­er with online dis­cus­sions.
  • Expo Day: Jan­u­ary 20th. Prod­uct demos by Spon­sors.

Con­firmed speak­ers and themes:

Monday, January 18th, 2010:

Cog­ni­tion and Neu­ro­plas­tic­i­ty: The New Health­care Fron­tier

  • Alvaro Fer­nan­dez, CEO, Sharp­Brains
  • David White­house, Chief Med­ical Offi­cer, OptumHealth Behav­ioral Solu­tions
  • William Reich­man, Pres­i­dent, Bay­crest
  • P Murali Doraiswamy, Bio­log­i­cal Psy­chi­a­try Divi­sion Head, Duke Uni­ver­si­ty

Tools for Safer Dri­ving: Teenagers and Old­er Adults

  • Steven Aldrich, CEO, Posit Sci­ence
  • Peter Chris­tian­son, Pres­i­dent of Young Dri­vers of Cana­da
  • Jer­ri Edwards, Assoc. Pro­fes­sor Uni­ver­si­ty of South Flori­da

Clin­i­cal Appli­ca­tions: Research­ing, Iden­ti­fy­ing, Treat­ing Cog­ni­tive Deficits

  • Kei­th Wesnes, Prac­tice Leader, Unit­ed BioSource Cor­po­ra­tion
  • Jonas Jen­di, CEO, Cogmed
  • Michel Noir, Pres­i­dent, Sci­en­tif­ic Brain Train­ing
  • Elkhonon Gold­berg, Chief Sci­en­tif­ic Advi­sor, Sharp­Brains

Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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