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GSA

Posit Science @ GSA: well-designed Brain Training Works

November 20, 2007 by Alvaro Fernandez

Newsweek’s Sharon Beg­ley writes a great note on Brain Train­ing: How It Works based on ini­tial data pre­sent­ed at the Geron­to­log­i­cal Soci­ety of Amer­i­ca over the week­end. Some quotes:

- With the nation’s 78 mil­lion baby boomers approach­ing the age of those dread­ed “where did I leave my keys? moments, it’s no won­der the mar­ket for com­put­er-based brain train­ing has shot up from essen­tial­ly zero in 2005 to $80 mil­lion this year, accord­ing to the con­sult­ing firm SharpBrains.

- Now comes the largest and most rig­or­ous study of a com­mer­cial­ly-avail­able train­ing pro­gram, and it shows that there is hope for aging brains. This morn­ing, at the meet­ing of the Geron­to­log­i­cal Soci­ety of Amer­i­ca, sci­en­tists are pre­sent­ing data show­ing that after eight weeks of dai­ly one-hour ses­sions with Brain Fit­ness 2.0 from Posit Sci­ence, elder­ly vol­un­teers got mea­sur­ably bet­ter in their brain’s speed and accu­ra­cy of pro­cess­ing. And unlike every oth­er train­ing pro­gram test­ed before, the improve­ments “gen­er­al­ize to broad mea­sures of cog­ni­tion and are notice­able in every­day life,” Eliz­a­beth Zelin­s­ki of the Uni­ver­si­ty of South­ern Cal­i­for­nia, who led the IMPACT (Improve­ment in Mem­o­ry with Plas­tic­i­ty-based Adap­tive Cog­ni­tive Train­ing) Study, reports.

- For the IMPACT study, 468 par­tic­i­pants, all healthy adults 65 and over, were divid­ed into two groups. One received an hour a day of train­ing on Brain­Fit­ness for eight to ten weeks, and the oth­er (the con­trol group) got the same amount of com­put­er-based learn­ing. That choice of con­trol group is sig­nif­i­cant. It means that Brain Fit­ness was being com­pared not to star­ing into space or some sim­i­lar­ly unhelp­ful activ­i­ty, but to one that might rea­son­ably be expect­ed to improve men­tal ability.

- Because the Brain Fit­ness group showed greater improve­ments than the con­trols, includ­ing on tasks that the com­put­er-based exer­cis­es did not explic­it­ly tar­get, it sug­gests that the audi­to­ry train­ing has altered some­thing fun­da­men­tal in the brain and not just spe­cif­ic cir­cuits for, say, memory.

Read full post: Brain Train­ing: How It Works

The Geron­to­log­i­cal Soci­ety of Amer­i­ca press release includes

- Researchers released ini­tial data today at the 60th Annu­al Meet­ing of The Geron­to­log­i­cal Soci­ety of Amer­i­ca (GSA) that showed that doing the right kind of brain exer­cise can enhance mem­o­ry and oth­er cog­ni­tive abil­i­ties of old­er adults.

- “We pre­sent­ed these impor­tant results at the Annu­al Meet­ing of GSA, because aging experts need to spread the word that cog­ni­tive decline is not an inevitable part of aging, said Dr. Zelin­s­ki. “Doing the prop­er­ly designed cog­ni­tive activ­i­ties can actu­al­ly enhance abil­i­ties as you age.”

I will be inter­view­ing Eliz­a­beth Zelin­s­ki as part of our Neu­ro­science Inter­view Series, so keep tuned.

One clar­i­fi­ca­tion: this is not the first study to show how cog­ni­tive train­ing can gen­er­al­ize beyond the tasks direct­ly trained. Oth­ers have already shown an effect on cog­ni­tive abil­i­ties and even on real-world tasks, on a vari­ety of age groups and trained func­tions. But the size of it (468 par­tic­i­pants) makes it by far the largest that does so, and the effects are very sig­nif­i­cant and promising.

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: auditory-processing, baby-boomers, Brain-Fitness, Brain-Training, Cognitive-Training, Elizabeth-Zelinski, Gerontological-Society-of-America, GSA, IMPACT-study, Memory-Training, Posit-Science, Sharon-Begley

Brain Training and SharpBrains in the news

February 21, 2007 by Alvaro Fernandez

Sev­er­al recent sto­ries on brain train­ing and SharpBrains:

1) New brain games may improve mind fit­ness by Kevin Koster­man (U of Wis­con­sin Oshkosh’s Advance-Titan)

“Any­time we learn, we are train­ing, chang­ing, our brain,” Fer­nan­dez said. “The three key core ele­ments for effec­tive brain exer­cise are nov­el­ty, vari­ety and con­stant chal­lenge, sim­i­lar to increas­ing the lev­el in machines we find in gyms.”

2) “Train­ing the Brain as pos­si­ble as Train­ing the Body”, جريدة النهار by Hana­di El Diri (Anna­har, one of the most pres­ti­gious papers in the Mid­dle East. The text is in Arabic.)

3) “Train your brain” by Mark Muck­en­fuss (The Press-Enter­prise in River­side and San Bernardino)

“We can­not promise to peo­ple you will only keep get­ting bet­ter until you are 200 years old. But I think peo­ple still under­es­ti­mate how flex­i­ble the brain real­ly is.”

The Smart­Brains [sic] pro­gram com­bines men­tal exer­cis­es with a stress reduc­tion pro­gram. Too much stress, says Fer­nan­dez, has been shown to be dam­ag­ing not only to per­for­mance, but to the brain itself.
With all of the avail­able pro­grams for stim­u­lat­ing the brain, he says, it is impor­tant to shop care­ful­ly. A crit­i­cal ele­ment, he says, is how clients or par­tic­i­pants are evaluated.

“Make sure they have a cred­i­ble assess­ment that helps you find your strengths and weak­ness­es and that they have pro­grams that address (those areas),” he says. “Assess­ments that give you 50 (as an age-equiv­a­lent grade) and a week lat­er you’re 32, that’s not a valu­able assessment.”

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Filed Under: Technology & Innovation Tagged With: adult-brain-teaser, auditory-processing, baby-boomers, bcg, Brain-exercises, Brain-Fitness, Brain-games, Brain-health, Brain-Training, contempt, creativity, discount, disgust, Elizabeth-Zelinski, Gerontological-Society-of-America, GSA, haiku, IMPACT-study, information-overload, intelligence, K12, language, Mind-Fitness, mindfulness, Neurogenesis, Neurons, Neurosoftware, Neurotechnology-Industry-Organization, Posit-Science, scientific-american, scientific-brain-training, smartbrains, spiritual, strategic-consulting, Stress, surprise, synapses, watch-tv

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