Is Your Brain Ready To Drink Cheap Wine?

By Alvaro Fernandez | January 28, 2008

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

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Good habits, and other memes

By Alvaro Fernandez | March 30, 2007 |

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biol­o­gist Richard Dawkins, refers to a “unit of cul­tur­al infor­ma­tion” which can prop­a­gate from one mind to anoth­er in a man­ner anal­o­gous to genes. If you haven’t read Dawkins’ clas­sic book The Self­ish Gene…it is nev­er too late to enjoy it! There are some “memes”…

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