AAA to deploy Brain Fitness Software DriveSharp to Assess and Train Older Driver’s Brains

By Alvaro Fernandez | July 14, 2009

The AAA Foun­da­tion for Traf­fic Safe­ty just start­ed to rec­om­mend a new dri­ver safe­ty pro­gram called Dri­ve­Sharp (see AAA and Posit Release Pro­gram to Improve Dri­vers’ Minds), devel­oped by Posit Sci­ence. Dri­ve­Sharp is a com­put­er­ized cog­ni­tive assess­ment and train­ing tool based on Kar­lene Bal­l’s research on old­er adults’ cog­ni­tive fit­ness and dri­ving. In the press…

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Research on Older Driver’s Safety

By Alvaro Fernandez | January 13, 2009

Good arti­cle in the New York Times today: An Epi­dem­ic of Crash­es Among the Aging? Unlike­ly, Study Says — “The (Insur­ance Insti­tute for High­way Dri­ving) insur­ance insti­tute is con­duct­ing fur­ther research to deter­mine why the risks appear to be going down for old­er dri­vers. It may be that today’s old­er dri­vers are sim­ply in bet­ter phys­i­cal and…

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Allstate: Can we improve Driver Safety using Posit Science InSight?

By Alvaro Fernandez | October 1, 2008

Insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent ini­tia­tive: Video exer­cis­es aid dri­ving skills (Chica­go Tri­bune) -“All­state, which called the Posit pro­gram “poten­tial­ly the next big break­through in auto­mo­bile safe­ty,” said it expects its soft­ware exer­cis­es to…

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