Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Trend: Consumers spend significantly more on digital brain health and neurotechnology apps

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Peo­ple spent $1.9 bil­lion last year on apps to keep their brains sharp as they age — here’s what actu­al­ly works (Mar­ket­Watch):

With an aging pop­u­la­tion wor­ried about cog­ni­tive decline and demen­tia, such train­ing pro­grams have seen a burst in pop­u­lar­i­ty in recent years. Con­sumers spent an esti­mat­ed $1.9 bil­lion on dig­i­tal brain health and neu­rotech­nol­o­gy apps in 2018, a four­fold increase from $475 mil­lion in 2012, accord­ing to glob­al data from Sharp­Brains, an inde­pen­dent mar­ket-research firm.

But despite the ris­ing inter­est in cog­ni­tive train­ing, evi­dence of its ben­e­fits is still a mixed bag, experts say. Read the rest of this entry »

March 4–5 in Tel Aviv, Israel: BrainTech 2019

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We’d like to bring your atten­tion to a great upcom­ing event, the 4th Inter­na­tion­al Brain Tech­nol­o­gy Con­fer­ence, Brain­Tech 2019, to be held March 4–5 in Tel Aviv, Israel. Read the rest of this entry »

Reinventing Brain Medicine, Pharma adopts Digital Therapeutics: Evidence-based videogames, smartphone apps, and sensors

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From app store to drug store, dig­i­tal health is redefin­ing pharma’s pipeline (STAT):

The pitch­es always sound­ed promis­ing: A new soft­ware app could track glu­cose lev­els for peo­ple with dia­betes or soothe the brains of insom­ni­acs. Most phar­ma exec­u­tives would polite­ly smile and nod, but then park their mon­ey some­where else.

Not any­more. Read the rest of this entry »

Regulating and helping shape the evolving phenomenon of Direct-to-Consumer Neuroscience

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We’re proud to share that our CEO and Edi­tor-in-Chief Alvaro Fer­nan­dez is par­tic­i­pat­ing in a fas­ci­nat­ing and time­ly 2‑day meet­ing, host­ed by The Ban­bury Cen­ter at Cold Spring Har­bor Lab­o­ra­to­ry under the theme The evolv­ing phe­nom­e­non of Direct-to-Con­sumer Neu­ro­science, to help iden­ti­fy and address key open regulatory/ eth­i­cal issues relat­ed to the growth of per­va­sive neu­rotech­nolo­gies and dig­i­tal brain health plat­forms offered/ sold direct­ly to con­sumers.

The event is off-the-record so we won’t be able to blog about it, but here are some resources if inter­est­ed in learn­ing more about the gen­er­al con­text for the event: Read the rest of this entry »

Survey of key scientific, technological and investment trends revolutionizing Brain Health in our Digital Age

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Last year I got very inter­est­ed in the func­tion­ing of the human brain and the sci­ence behind mind­ful­ness and learn­ing [1], so was quite excit­ed  to attend the Sharp­Brains Vir­tu­al Sum­mit [2] in Decem­ber, indulging in the lat­est trends in applied neu­ro­science and dig­i­tal inno­va­tion.

The Sum­mit focused on the theme of rein­vent­ing brain health in the dig­i­tal age, and brought togeth­er lead­ing researchers, entre­pre­neurs, financiers and pol­i­cy­mak­ers pas­sion­ate with the mis­sion of mov­ing neu­ro­science and cog­ni­tive research from sci­ence labs towards appli­ca­tions in Health, Well­ness and Edu­ca­tion. Here’s a sum­ma­ry of the many things I dis­cov­ered. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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