Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Pump up those little grey cells

Great arti­cle in the UK’s Sun­day Times yes­ter­day: Pump up those lit­tle grey cells, list­ing a Neuronsvari­ety of free or inex­pen­sive brain health-relat­ed resources.

We are hon­ored (even hon­oured, I’d dare say) that they start­ed the list with our com­pli­men­ta­ry Brain Fit­ness 101 e‑Guide:

- “The sci­ence behind some of the more out­landish claims for com­put­er games that are sup­posed to improve your cog­ni­tive pow­ers, is a mat­ter of debate. How­ev­er, you don’t need to pay £20 to give a game a try. The inter­net fea­tures a host of web­sites that can stretch your imag­i­na­tion and improve your men­tal prowess in a range of skills. Some are expen­sive rip-offs, but many are free, as our guide to the best of them shows.”

- “Begin by Read the rest of this entry »

Brain Exercise for the Frontal lobes: the McKinsey Mind

My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2‑year learn­ing expe­ri­ence.

Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like to empha­size the fol­low­ing quotes for any­one look­ing for jobs these days, so that “brain exer­cise” is part of the equa­tion:

  • Alvaro has some very high praise for the men­tal gym­nas­tics that the McK­in­sey expe­ri­ence pro­vides.  Giv­en that the frontal lobes in our brain (behind the fore­head) only mature in our late 20s, he says, the jobs we take in our ear­ly and mid-20s are very impor­tant not only for our career prospects, but also for our brain devel­op­ment fit­ness. This is the stage in our life where, con­scious­ly or not, we can improve our deci­sion-mak­ing, ini­tia­tive and self-reg­u­la­tion abil­i­ties, all of which lit­er­al­ly affect the phys­i­cal growth of our frontal lobes in a sig­nif­i­cant way.”
  • Join­ing McK­in­sey as a BA is lit­er­al­ly like join­ing a brain gym, Alvaro says. “The demands of the McK­in­sey mod­el. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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