Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Jan Samzelius, CEO of Brainnovations Winner NeuraMetrix, encourages pioneers to focus on “simple, elegant solutions to big problems”

What sur­prised you the most from the Judges’ ques­tions and feed­back dur­ing the Brain­no­va­tions Pitch Con­test last month?

Even with only a brief pre­sen­ta­tion the judges imme­di­ate­ly got the poten­tial impact of our tech­nol­o­gy to mea­sure and mon­i­tor brain health and began to think about oth­er appli­ca­tions for us – sev­er­al we had not thought about. That was fun.

In a nut­shell, what is the core idea behind Neu­raMetrix?

Typ­ing Cadence is among the strongest habit we have. If the brain is attacked by a dis­ease, the habit will begin to break – very slow­ly and in very small incre­ments. Our way of mea­sur­ing is so sen­si­tive that we can pick up changes at the lev­el of 1/100th of sec­ond – many orders of mag­ni­tude bet­ter than today’s tools.

When and how did the idea come to you?

Com­ing from data secu­ri­ty, our first idea was to use typ­ing cadence for authen­ti­ca­tion, and then were alert­ed to the brain health appli­ca­tion by an out­sider. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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