Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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7 Key Lessons from the 2011 SharpBrains Summit: Retooling Brain Health for the 21st Century

Sharp­Brains served a high­ly thought-pro­vok­ing and infor­ma­tive 2011 Vir­tu­al Sum­mit on Retool­ing Brain Health for the 21st Cen­tu­ry over 3 days, March 30th — April 1st. Here is a brief dis­til­la­tion of the large num­ber (40+) of pre­sen­ta­tions.

1.The range and vari­ety of pre­sen­ta­tions left no room for doubt that the dig­i­tal brain health mar­ket is con­cerned with much more than improv­ing cog­ni­tive per­for­mance and preventing/treating dis­ease. There is a need for many tools in each of the fol­low­ing cat­e­gories: Read the rest of this entry »

The SharpBrains Guide Book Tour!

After a sur­pris­ing­ly calm sum­mer, I am get­ting my brain, throat, and pre­sen­ta­tion, ready for the book tour to pro­mote The Sharp­Brains Guide to Brain Fit­ness. The tour includes two talks at New York Pub­lic Library!

These are the events dur­ing Sep­tem­ber and Octo­ber — please let me know if you plan to attend any.
And, of course, if you haven’t ordered your copy yet, Amazon.com is here to help you…

Order Book at Amazon.com
SharpBrains Guide to Brain Fitness. The Book Click

Here

to order at Amazon.com.
Print Edi­tion, $24.95

Order Kin­dle eBook
SharpBrains Guide to Brain Fitness. The Book Click

Here

to order at Amazon.com,
Kin­dle Edi­tion, $9.99

> Sep­tem­ber 8th, Petaluma, Cal­i­for­nia: Phys­i­cal and Men­tal Exer­cise for Brain Fit­ness, at the Club One Fit­ness Cen­ter. More infor­ma­tion here.

> Sep­tem­ber 9th, San Fran­cis­co: The Sharp­Brains Guide to Brain Fit­ness, at San Fran­cis­co State Uni­ver­si­ty Osh­er Life­long Learn­ing Insti­tute (OLLI). More infor­ma­tion here.

> Sep­tem­ber 11th, Oak­land, Cal­i­for­nia: The Sharp­Brains Guide to Brain Fit­ness, at ASA Brain Health Day

> Sep­tem­ber 23rd, New York Pub­lic Library, Bronx Library Cen­ter: The Sharp­Brains Guide to Brain Fit­ness. More infor­ma­tion here.

> Sep­tem­ber 25rd, New York Pub­lic Library, Stephen Schwarz­man Build­ing: The Sharp­Brains Guide to Brain Fit­ness. More infor­ma­tion here.

> Octo­ber 6th, Palo Alto, CA: Brain Fit­ness — Fad or Rev­o­lu­tion?, Smart­Sil­vers MIT North­ern Cal­i­for­nia event. More infor­ma­tion here.

> Octo­ber 14th, Berke­ley, CA: Do’s and Don’ts of Brain Fit­ness for Life, at UC-Berke­ley Osh­er Life­long Learn­ing Insti­tute. More infor­ma­tion here.

> Octo­ber 21th, New York City: Brain Fit­ness For All, at Glen Cove Senior Cen­ter.

Reminder: you can Order your copy Here!

Kindle version of The SharpBrains Guide to Brain Fitness

Giv­en the fact I love Kin­dle, and some of our Twit­ter friends had been ask­ing for a Kin­dle ver­sion of our new book The Sharp­Brains Guide to Brain Fitness…well, here it is:
Amazon.com: The Sharp­Brains Guide to Brain Fit­ness (Kin­dle Edi­tion, $9.99)

The book has also received two excel­lent new endorse­ments:

Kudos for an excel­lent resource! This Sharp­Brains Guide is full of top notch infor­ma­tion, pro­vides prac­ti­cal tips and helps sep­a­rate hype from hope in the brain health are­na.”
— Eliz­a­beth Edger­ly, Ph.D., Chief Pro­gram Offi­cer, Alzheimer’s Asso­ci­a­tion

The Sharp­Brains’ Guide to Brain Fit­ness helped answer many of my ques­tions on the impor­tance of both phys­i­cal and men­tal exer­cise to stay sharp as we age, as they act in syn­er­gy on one anoth­er. The Guide also pro­vid­ed guide­lines and spe­cif­ic calls to action to expand what we tra­di­tion­al­ly do in our fit­ness clubs. This is an impor­tant book for any­one in the fit­ness indus­try, and, for that mat­ter, for any­one with a brain.”
— Robin Klaus, Chair­man, Club One Fit­ness Cen­ters

More infor­ma­tion on the book: The Sharp­Brains Guide to Brain Fit­ness

Also: Book Club Dis­cus­sion Guide

Brain Fitness Survey: We Need More Brain Awareness Weeks!

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed deci­sions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merg­er.”

The Sur­vey: Results to Key Ques­tion

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain func­tion­ing.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Dis­ease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple scep­ti­cal.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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