Today we highlight a fascinating 2008 patent assigned to Microsoft, discussing assessment techniques such as pupil tracking or head orientation sensors to identify where and what the user is focused on–and what types of information and/ or notifications to display accordingly.
U.S. Patent No. 7,395,507: Automated selection of appropriate information based on a computer user’s context.
- Assignee(s): Microsoft Corporation
- Inventor(s): James O. Robarts, Dan Newell, Kenneth H. Abbott
- Technology Category: Neuro-monitoring
- Issue Date: July 1, 2008
The ‘507 patent discloses methods for assessing a user’s mental state and more broadly the user’s context, to discern whether or not to present the users with a message (e.g., an advertisement). [Read more…] about Tailoring computing experience based on user’s mental state and quality of attention: Key neurotechnology patent #30