Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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The NeuroGeneration and Humankind’s Quest to Enhance the Brain

Some peo­ple may be uneasy with the idea of “brain enhance­ment,” but the quest to boost our brain­pow­er is noth­ing new; it is an essen­tial part of human nature. Ever since Homo sapi­ens emerged near­ly 200,000 years ago, we have been search­ing for ways to upgrade the hard­ware and wet­ware in our heads, and we’ve been cre­at­ing and using tools to help us do it—physical and cog­ni­tive tools that help us solve prob­lems and com­plete tasks more effi­cient­ly, tools that extend our nat­ur­al abil­i­ties and allow us to do things that weren’t pos­si­ble before. Lan­guage, num­bers, sci­ence, education—these are all tools we’ve devel­oped to improve our men­tal capac­i­ties.

Our most pow­er­ful tool for nav­i­gat­ing the ever-chang­ing world, how­ev­er, is the brain itself. Read the rest of this entry »

Kindle Countdown Deal to read over the summer (and apply!) a great book on brain health and brain fitness

Good news: The kin­dle edi­tion of The Sharp­Brains Guide to Brain Fit­ness is avail­able at a sig­nif­i­cant dis­count, in the US and UK Ama­zon stores, from now until Sun­day, June 30th.

We hope you enjoy the oppor­tu­ni­ty to access and read what has become a key book to nav­i­gate the lat­est in brain health and brain fit­ness!

» Access the pro­mo­tion HERE

Your brain is your most pre­cious asset, and it is wise to invest in it … (This is) A stim­u­lat­ing, chal­leng­ing resource, full of sol­id infor­ma­tion and prac­ti­cal tips for improv­ing brain health.” —Kirkus Reviews

A much-need­ed resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.“ —Susan E. Hoff­man, Direc­tor, Osh­er Life­long Learn­ing Insti­tute at UC Berke­ley Read the rest of this entry »

El Cerebro Que Cura is a bestseller for the third week in Catalonia, Spain

From the offi­cial list in el Per­iódi­co for the week March 11–17th:

NO FICCIÓN CASTELLANO

1-‘Cómo hac­er que te pasen cosas bue­nas’.  Mar­i­an Rojas.  Espasa.  Un lli­bre que vol aju­dar a mil­lo­rar les nos­tres vides.  200 pàgines.  12 set­mana.  19,90 euros.

2-‘Una his­to­ria de España’.  Arturo Pérez-Reverte.  Alfaguara. Pérez-Reverte ofer­eix la seva visió de la història d’Espanya.  256 pàgines.  1 set­mana.  18,90 euros.

3-‘Come comi­da real’. Car­los Ríos.  Paidós. Una guia per trans­for­mar la nos­tra salut men­jant salud­able­ment.  304 pàgines.  2 set­mana.  17 euros.

4-‘A mí no me callan’.  Pepe Rubianes.  Alrevés. Monòlegs, escrits i reflex­ions de l’actor Pepe Rubianes.  224 pàgines.  2 set­mana.  20 euros.

5-‘Dic­cionario de las cosas que no supe expli­carte’.  Ris­to Mejide.  Espasa. Ris­to Mejide expli­ca les seves emo­cions i exper­ièn­cies.  206 pàgines.  5 set­mana.  19,90 euros.

6-‘Sodoma. Poder y escán­da­lo en el Vat­i­cano’.  Frédéric Mar­tel.  Roca Edi­to­r­i­al. Una anàlisi dels escàn­dols i la decadèn­cia del Vat­icà.  604 pàgines.  1 set­mana.  20,90 euros.

7-El cere­bro que cura’. Álvaro Pas­cual-Leone, Álvaro Fer­nán­dez-Ibáñez y David Bartés-Faz.  Platafor­ma Edi­to­r­i­al.   Els ben­efi­cis d’una ment sana. 232 pàgines.  3 set­mana.  20 euros. Read the rest of this entry »

Have a Kindle? Order The SharpBrains Guide to Brain Fitness at a sharp discount and help fight Alzheimer’s Disease

As you prob­a­bly know Sep­tem­ber is World Alzheimer’s Month, and we’d like to help improve pub­lic knowl­edge about brain health and Alzheimer’s risk fac­tors by mak­ing The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize your Brain Health and Per­for­mance at Any Age eas­i­er to access and read. Read the rest of this entry »

A conversation with Dr. Elkhonon Goldberg on Creativity, Neuroscience, and Technological Innovation

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Dear Elkhonon, a plea­sure to have you with us. Let’s get out the gate by dis­cussing how are new ideas born — for exam­ple, how exact­ly did you first think about writ­ing your new book, Cre­ativ­i­ty: The Human Brain in the Age of Inno­va­tion?

Orig­i­nal­ly, I set out to write a book about how the brain deals with nov­el­ty — a long-stand­ing focus of my own research. But the more I thought about it, the more the sub­ject of cre­ativ­i­ty was com­ing up, so I decid­ed to tack­le nov­el­ty and cre­ativ­i­ty at the same time.

Do we need yet anoth­er book on Cre­ativ­i­ty?

We absolute­ly do. Cre­ativ­i­ty is not just an indi­vid­ual feat; it is embed­ded into a cul­ture which either fos­ter, sti­fles, or shapes it in a vari­ety of ways. And it is nev­er a strict­ly soli­tary process, since even the most cre­ative mind draws on the pre­vi­ous­ly accu­mu­lat­ed knowl­edge. So, in order to tru­ly under­stand cre­ativ­i­ty, we must inte­grate neu­ro­sci­en­tif­ic and cul­tur­al per­spec­tives into a coher­ent nar­ra­tive. To my knowl­edge, this has not been done before, and this is what my book aims to accom­plish.

I am par­tic­u­lar­ly fas­ci­nat­ed by the dynam­ic rela­tion­ship between over- and under­ac­ti­va­tion of pre­frontal cor­tex areas in the cre­ative process and dis­cuss it exten­sive­ly in the book. This is one of the most intrigu­ing and pos­si­bly most con­se­quen­tial aspects of the brain machin­ery of cre­ativ­i­ty.

What have we learned about the brain mech­a­nisms of cre­ativ­i­ty over the last five to ten years?

We have learned a lot: that cre­ativ­i­ty is not a mono­lith­ic trait; that is con­sists of many mov­ing parts and may take many paths even with­in the same are­na of human endeav­or; that it is not linked to any sin­gle brain struc­ture or to a sin­gle gene or even a small group of genes.

How do you define Cre­ativ­i­ty, and what can Neu­ro­science con­tribute to its under­stand­ing?

Cre­ativ­i­ty is often defined as the abil­i­ty to come up with con­tent which is both nov­el and salient. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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