As you probably know September is World Alzheimer’s Month, and we’d like to help improve public knowledge about brain health and Alzheimer’s risk factors by making The SharpBrains Guide to Brain Fitness: How to Optimize your Brain Health and Performance at Any Age easier to access and read. [Read more…] about Have a Kindle? Order The SharpBrains Guide to Brain Fitness at a sharp discount and help fight Alzheimer’s Disease
Dear Elkhonon, a pleasure to have you with us. Let’s get out the gate by discussing how are new ideas born — for example, how exactly did you first think about writing your new book, Creativity: The Human Brain in the Age of Innovation?
Originally, I set out to write a book about how the brain deals with novelty — a long-standing focus of my own research. But the more I thought about it, the more the subject of creativity was coming up, so I decided to tackle novelty and creativity at the same time.
Do we need yet another book on Creativity?
We absolutely do. Creativity is not just an individual feat; it is embedded into a culture which either foster, stifles, or shapes it in a variety of ways. And it is never a strictly solitary process, since even the most creative mind draws on the previously accumulated knowledge. So, in order to truly understand creativity, we must integrate neuroscientific and cultural perspectives into a coherent narrative. To my knowledge, this has not been done before, and this is what my book aims to accomplish.
I am particularly fascinated by the dynamic relationship between over- and underactivation of prefrontal cortex areas in the creative process and discuss it extensively in the book. This is one of the most intriguing and possibly most consequential aspects of the brain machinery of creativity.
What have we learned about the brain mechanisms of creativity over the last five to ten years?
We have learned a lot: that creativity is not a monolithic trait; that is consists of many moving parts and may take many paths even within the same arena of human endeavor; that it is not linked to any single brain structure or to a single gene or even a small group of genes.
How do you define Creativity, and what can Neuroscience contribute to its understanding?
Creativity is often defined as the ability to come up with content which is both novel and salient. [Read more…] about A conversation with Dr. Elkhonon Goldberg on Creativity, Neuroscience, and Technological Innovation
A couple of weeks ago The New York Times published an excellent article about the life and work of neuroscience [Read more…] about Neuroplasticity as seen by one of its earliest scientist proponents: Neuroscience pioneer Santiago Ramón y Cajal
From the outside, meditation appears to be a thoroughly serious endeavor. You have to sit down, dutifully count your breaths and rein in your wandering mind, and practice this every day whether it’s fun or not.
But that isn’t Chade-Meng Tan’s approach to mindfulness. The founding chair of the Search Inside Yourself Leadership Institute, which started as a mindfulness class at Google and now trains employees around the world, Tan lives by the motto that “life is too important to be taken seriously.” And he adopts the same attitude toward cultivating mindfulness—outlined in his new book, Joy on Demand: The Art of Discovering the Happiness Within.
While Tan acknowledges that there are other routes to mastering meditation (including sheer discipline and will), his focus is on joy. The book [Read more…] about New book on how to practice mindfulness meditation with humor and playfulness
If so, what did you enjoy the most? If you didn’t enjoy it, what can we change in future editions of the book to deliver real value to you? Please answer this question and a few other to help us better understand your thoughts and beliefs about brain health, and how we may be able to serve you better (should take no more than 5 minutes to complete it):
Thank you in advance!
Below are the names of the 20 Goodreads giveaway winners, randomly selected from 1,137 participants. Each winner will receive a free print copy of the book The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age.
Congratulations, and enjoy the read! [Read more…] about Goodreads selects twenty winners of SharpBrains’ book giveaway