Posts Tagged ‘baby-boomers’
Cognitive Heath News: January
Below you have a collection of recent news and announcements: 1) Brain Fitness Coming to Senior Exercise Classes (press release): — “The American Senior Fitness Association (SFA) has announced a new brain fitness training program designed for exercise professionals. Brain Fitness for Older Adults teaches senior fitness instructors and personal trainers how to incorporate effective…
Read MoreResearch on Older Driver’s Safety
Good article in the New York Times today: An Epidemic of Crashes Among the Aging? Unlikely, Study Says — “The (Insurance Institute for Highway Driving) insurance institute is conducting further research to determine why the risks appear to be going down for older drivers. It may be that today’s older drivers are simply in better physical and…
Read MorePhysical and mental exercise to prevent cognitive decline
We offered some Brain Fitness Predictions in our Market Report , including… “7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the…
Read MoreYes, It is Smart to Learn New Tricks
Good article in the Washington Post today: Is It Really Smart to Teach Old Brains New Tricks? The reporter presents a good overview of what is happening, but framed around a highly artificial choice for consumers: either you a) do physical exercise, or b) take part in social interactions, or c) engage in mental exercise. What about switching…
Read MoreBrain Fitness for Baby Boomers
One of the best articles so far on the growing brain fitness market, by the Associated Press. Click Here to check out story: “This is not just a Nintendo-fueled fad,” he says. “The brain fitness market passed a tipping point in 2007 thanks to the convergence of a very proactive boomer generation hitting their 60s.” Article: Here. Highly…
Read MoreExercise your brain in the Cognitive Age
In the past two days, The New York Times has published two excellent articles on brain and cognitive fitness. Despite appearing in separate sections (technology and editorial), the two have more in common than immediately meets the eye. Both raise key questions that politicians, health policy makers, business leaders, educators and consumers should pay attention to. 1) First, Exercise Your Brain, or Else You’ll … Uh …, by Katie…
Read More