The Sound of Music
Whether you realize it or not, you already know a lot when it comes to music. According to Daniel Levitin, former record producer, current neuroscientist, psychologist and author of This Is Your Brain On Music, you know: [Read more…] about Music as Therapy: Music, Movement, Cognition!
Assisted-Living
Let’s Define Brain Fitness and Physical Fitness
Beverly Sanborn, Vice President of Program Development at Belmont Senior Living and scheduled 2011 SharpBrains Summit Speaker, could not finally speak at the Summit (she was very well replaced by colleague Jeff DeBevec), but fortunately we can share her thoughtful answers to the following four critical questions.
1. How would you define “brain fitness” vs. “physical fitness”?
Brain fitness and physical fitness are interlinked. Each enhances the other and both are essential components of successful aging. As we age, the ability to cope with inexorable challenge to social-emotional-economic well-being is rooted in having a high level of mental alertness and a physical body that functions efficiently. But fitness is not just a happy consequence of a hardy gene pool. Fitness for both brain and brawn requires a committed effort, a lot of stretch and sweat, and the constant push to reach beyond the comfort zone. [Read more…] about Let’s Define Brain Fitness and Physical Fitness
Brain Fitness/ Training Report Finds Market Growth, Potential, and Confusion
After many many months of mental stimulation, physical exercise and the certain need for stress management… we have just announced the release of the The State of the Brain Fitness Software Market 2009 report, our second annual comprehensive market analysis of the US market for computerized cognitive assessment and training tools. In this report we estimate the size of the US brain fitness software market at $265M in 2008, up from $225M in 2007 (18% annual growth), and from $100m in 2005. Two segments fuelled the market growth from 2007 to 2008: consumers (grew from $80m to $95m) and healthcare & insurance providers (grew from $65m to $80m).
The 150-page report finds promising research and initiatives to drive significant growth, combined with increased consumer confusion given aggressive marketing claims and lack of education and standards. The report includes:
— The complete results of an exclusive January 2009 Survey with 2,000+ respondents
— A proprietary Market & Research Momentum Matrix to categorize 21 key vendors into four categories
— 10 Research Executive Briefs written by leading scientists at prominent research labs
— An analysis of the level of clinical validation per product and cognitive domain
Top 10 Highlights from the report:
1) Consumers, seniors, communities and insurance providers drove year on year sustained growth, from $225m in 2007 to $265m in 2008. Revenues may reach between $1 billion to $5 billion by 2015, depending on how important problems (Public Awareness, Navigating Claims, Research, Health Culture, Lack of Assessment) are addressed.
2) Increased interest and confusion: 61% of respondents Strongly Agree with the statement Addressing cognitive and brain health should be a healthcare priority. But, 65% Agree/Strongly Agree. I don’t really know what to expect from products making brain claims.
3) Investment in R&D seeds future growth: Landmark investments by insurance providers and government-funded research institutes testing new brain fitness applications planted new seeds for future growth.
4) Becoming standard in residential facilities: Over 700 residential facilities mostly Independent and Assisted Living facilities and CCRCs have installed computerized cognitive training programs.
5) Customer satisfaction: Consumers seem more satisfied with computer-based products than paper-based options. But, satisfaction differs by product. When asked I got real value for my money, results were as follows: Lumosity.com (65% Agree), Puzzle Books (60%), Posit Science (52%), Nintendo (51%) agreed. Posit Science (53% Agree) and Lumosity.com (51%) do better than Puzzle Books (39%) and Nintendo (38%) at I have seen the results I wanted.
6) Assessments: Increasing adoption of computer-based cognitive assessments to baseline and track cognitive functions over time in military, sports, and clinical contexts. The Alzheimer’s Foundation of America now advocates for widespread cognitive screenings after 65–75.
7) Specific computerized cognitive training and videogames have been shown to improve brain functions, but the key questions are, Which ones, and Who needs what when?
8) Aggressive marketing claims are creating confusion and skepticism, resulting in a distracting controversy between two misleading extremes: (a) buying product XYZ can rejuvenate your brain Y years or (b) those products don’t work; just do one more crossword puzzle. The upcoming book The SharpBrains Guide to Brain Fitness aims to help consumers navigate these claims.
9) Developers can be classified into four groups, based on a proprietary Market and Research Momentum Matrix: SharpBrains finds 4 Leaders, 8 High Potentials, 3 Crosswords 2.0, and 6 Wait & See companies.
10) Increased differentiation: Leading companies are better defining their value proposition and distribution channels to reach specific segments such as retirement communities, schools, or healthcare providers.
Leading researchers prepared 10 Research Executive Briefs:
- Dr. Joshua Steinerman (Einstein-Monteore): Neuroprotection via cognitive activities
— Dr. Jerri Edwards (South Florida): Assessments of driving fitness
— Dr. Susanne Jaeggi and Dr. Martin Buschkuehl (Bern, Michigan): Working memory training and intelligence
— Dr. Torkel Klingberg (Karolinska): Working memory training, dopamine, and math
— Dr. Liz Zelinski (UC Davis): Auditory processing training
— Dr. David Vance (UAB): Speed-of-processing training
— Dr. Jerri Edwards (South Florida): Cognitive training for healthy aging
— Dr. Daphne Bavelier & Dr. Shawn Green (Rochester): Action videogames and attentional skills
— Dr. Arthur Kramer (Illinois): Strategy videogames and executive functions
— Dr. Yaakov Stern (Columbia): The cognitive reserve and neuroimaging
— Dr. David Rabiner (Duke): Objective assessments for ADHD
Table of Contents
Editorial
Executive Summary
Chapter 1. Bird-Eye View of the Growing Field
Chapter 2. Market Survey on Beliefs, Attitudes, Purchase Habits
Chapter 3. The Emerging Competitive Landscape
Chapter 4. The Science for Brain Fitness and Cognitive Health
Chapter 5. Consumers Adopting Crosswords 2.0?
Chapter 6: Healthcare and Insurance Providers — A Culture of Cognitive Health
Chapter 7: K12 School Systems- Ready for Change?
Chapter 8: Military, Sports Teams, Companies, Brain-Performance Link
Chapter 9: Future Directions‚ Projections and Bottlenecks
Companies profiled include: Advanced Brain Technologies, Applied Cognitive Engineering, Brain Center America, Brain Resource, CNS Vital Signs, Cogmed, Cogstate, CogniFit, Cognitive Drug Research, Dakim, Houghton Mifflin, Learning Enhancement Corporation, LearningRx, Lumos Labs, Marbles: The Brain Store, Nintendo, NovaVision, Posit Science, Scientific Brain Training, Scientific Learning, TransAnalytics, vibrantBrains, Vigorous Mind, Vivity Labs.
More on the report by clicking on The State of the Brain Fitness Software Market 2009.
Brain Health News: Top Articles and Resources in March
There’s such a flood of very significant research studies, educational resources and articles related to brain health, it’s hard to keep track — even for us!
Let me introduce and quote some of the top Brain Health Studies, Articles and Resources published in March:
1) Cognitive Decline Begins In Late 20s, Study Suggests (Science Daily)
- “These patterns suggest that some types of mental flexibility decrease relatively early in adulthood, but that how much knowledge one has, and the effectiveness of integrating it with one’s abilities, may increase throughout all of adulthood if there are no pathological diseases,” Salthouse said.
- However, Salthouse points out that there is a great deal of variance from person to person
2) Cerebrum 2009: Emerging Ideas in Brain Science — new book by the Dana Foundation that “explores the cutting edge of brain research and its implications in our everyday lives, in language understandable to the general reader.”
A couple of excellent chapters of direct relevance to everyone’s brain health are:
— Chapter 4: A Road Paved by Reason, by Elizabeth Norton Lasley- Chapter 10: Neural Health: Is It Facilitated by Work Force Participation?, by Denise Park, Ph.D
3) Staying Sharp DVD Program: “Dr. Jordan Grafman, chief of the Cognitive Neuroscience Section at the National Institute of Neurological Disorders and Stroke outside of Washington, DC, and a member of the Dana Alliance for Brain Initiatives, is your guide as we cover what to expect from the aging brain and what we can do to ‘stay sharp.’
For a free DVD of this program you can contact stayingsharp@dana.org. (they say free in their website, I don’t know if that includes shipping & handling)
4) Drivers to be tested on cognitive ability starting at age 75 (Japan Times)
The outline of a cognitive test that drivers aged 75 or over will be required to take from June when renewing their licenses was released Thursday…The test is intended to reduce the number of traffic accidents involving elderly drivers by measuring their cognitive level.
5) Physical Fitness Improves Spatial Memory, Increases Size Of Brain Structure (Science Daily)
- “Now researchers have found that elderly adults who are more physically fit tend to have bigger hippocampi and better spatial memory than those who are less fit.”
6) Brain Trainers: A Workout for the Mind (Scientific American Mind)
“I recently tried out eight of the latest brain fitness programs, training with each for a week. The programs ranged widely in focus, quality and how fun they were to use. “Like physical exercise equipment, a brain exercise program doesn’t do you any good if you don’t use it, says Andrew J. Carle, director of the Program in Assisted Living/Senior Housing Administration at George Mason University. And people tend not to use boring equipment. “I remember when NordicTrack was the biggest thing out there. Everyone ran out and bought one, and 90 percent of them ended up as a clothes rack in the back of your bedroom.
The reporter used: Posit Science’s Brain Fitness Program Classic, HappyNeuron, Nintendo BrainAge, CogniFit’s MindFit/ CogniFit Personal Coach, Lumosity, MyBrainTrainer, BrainTwister, Cogmed Working Memory Training.
7) The Latest in Mental Health: Working Out at the ‘Brain Gym’ (Wall Street Journal)
- “Marshall Kahn, an 82-year-old family doctor in Fullerton, Calif., says he got such a boost from brain exercises he started doing at a “Nifty after Fifty” club that he decided to start seeing patients again part-time. “Doing all the mental exercise,” he says, “I realized I’ve still got it.”
8) Debate Over Drugs For ADHD Reignites (Washington Post)
- “New data from a large federal study have reignited a debate over the effectiveness of long-term drug treatment of children with hyperactivity or attention-deficit disorder, and have drawn accusations that some members of the research team have sought to play down evidence that medications do little good beyond 24 months.”
- “The study also indicated that long-term use of the drugs can stunt children’s growth.”
8) Adaptive training leads to sustained enhancement of poor working memory in children (Developmental Science)
Abstract: Working memory plays a crucial role in supporting learning, with poor progress in reading and mathematics characterizing children with low memory skills. This study investigated whether these problems can be overcome by a training program designed to boost working memory. Children with low working memory skills were assessed on measures of working memory, IQ and academic attainment before and after training on either adaptive or non-adaptive versions of the program. Adaptive training that taxed working memory to its limits was associated with substantial and sustained gains in working memory, with age-appropriate levels achieved by the majority of children. Mathematical ability also improved significantly 6 months following adaptive training. These findings indicate that common impairments in working memory and associated learning difficulties may be overcome with this behavioral treatment.
9) Brain cortex thinning linked to inherited depression (Los Angeles Times)
- “On average, people with a family history of depression appear to have brains that are 28% thinner in the right cortex — the outermost layer of the brain — than those with no known family history of the disease. That cortical thinning, said the researchers, is on a scale similar to that seen in patients with Alzheimer’s disease or schizophrenia.”
Montessori classroom for Alzheimer’s disease patients
A beautiful initiative, featured in the New York Times today:
Coming Full Circle:
- “In a typical Montessori classroom, teachers use category-sorting exercises to help young students see patterns and connections. But the participants in this group were mostly in their 80s and on the other side of the cognitive development curve. They are residents at an assisted-living facility for people with dementia called Hearthstone at the Esplanade, which has six other homes in New York State and Massachusetts. Since July the residents have participated in a full-time program of Montessori-based activities designed for people with memory deficiencies.”
- “A common misconception about people with dementia, Dr. Camp said, is that they no longer learn. But they do: residents learn to find their dining room table, for example, well after the onset of Alzheimer’s disease. And because they no longer have the higher brain function they had as adults, he reasoned, they are well suited to Montessori.”
Full article: Coming Full Circle.
- Alzheimer’s Risk and Prevention: the Cognitive Reserve
Your comments on cognitive training, Posit Science, Alzheimer’s Australia, gerontology, games
I have fallen behind on answering a few excellent recent comments ‑on cognitive training overall, Posit Science and Alzheimer’s Australia, gerontology and the brain, the value of videogames‑, so let me address them here:
1) Nicks says (Brain Fitness Programs For Seniors Housing, Healthcare and Insurance Providers: Evaluation Checklist)
“This report is interesting and it addresses many very important questions that cognitive neuropsychologists, such as myself have. I feel that many of the products on the market now make claims which are generally unsubstantiated.
I find it concerning that many of these programmes have been marketed to target older adults in particular without making any specific statement on whether the activities are beneficial and have been supported with empirical research.
i have recently conducted a cognitive intervention study which used a large array of outcome measures which focus on [Read more…] about Your comments on cognitive training, Posit Science, Alzheimer’s Australia, gerontology, games