The Cognitive Health and Fitness Market On The Move

By Alvaro Fernandez | October 10, 2008 |

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapid­ly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field: 1) Pub­lic pol­i­cy ini­tia­tives:  — The Gov­ern­ment of Ontario, Cana­da, announced a $10m invest­ment in Bay­crest Research Cen­ter to help devel­op and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m…

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Allstate: Can we improve Driver Safety using Posit Science InSight?

By Alvaro Fernandez | October 1, 2008

Insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent ini­tia­tive: Video exer­cis­es aid dri­ving skills (Chica­go Tri­bune) -“All­state, which called the Posit pro­gram “poten­tial­ly the next big break­through in auto­mo­bile safe­ty,” said it expects its soft­ware exer­cis­es to…

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DriveFit (CogniFit); Brain Fitness Program for Driving

By Alvaro Fernandez | March 29, 2008

Dri­ving as Next Brain Fit­ness Application?  Last month, at the MIT/ Smart­Sil­vers event where we pre­sent­ed our Brain Fit­ness Mar­ket Report, we dis­cussed what spe­cif­ic appli­ca­tions, beyond the cur­rent empha­sis on healthy aging, might take com­put­er­ized cog­ni­tive train­ing to a new level.   Assess­ing and improv­ing dri­ving skills would be a top can­di­date, giv­en both the well-defined…

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Brain Fitness survey

By Alvaro Fernandez | June 28, 2007

Today we would like to ask for your opin­ions on the emerg­ing Brain Fit­ness field, your inter­ests and needs. We would real­ly appre­ci­ate if you can devote 5‑minutes to com­plete this online sur­vey. Thanks! please let us know what you think! PS: as a small token of appre­ci­a­tion, we will give you a dis­count of 10%…

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