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CNN: Aging boomers fuel ‘brain fitness’ explosion: An excellent article via Associated Press exploring why the brain fitness market passed a tipping point in 2007 and predicting future trends building on our market report.
Brain Age: Great Game, Wrong Concept: One reason why we believe the field will keep growing is because we are seeing more tools available than ever before to assess and train a variety of cognitive skills. The bad news (is this really news?) is that we shouldn’t be expecting magic pills and that “brain age” is a fiction. [Read more…] about Brain Fitness Update: Why We Need Walking Book Clubs