Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Dr. Michael Merzenich: To harness Neuroplasticity for cognitive enhancement, we need to think “Fitness” more than “Games”

KavliPrize-Neuro(Editor’s Note: In order to help read­ers famil­iar­ize them­selves with the work and think­ing of Dr. Michael Merzenich, one of the win­ners of the 2016 Kavli Prize in Neu­ro­science for ground­break­ing work on neu­ro­plas­tic­i­ty, we are con­dens­ing and repub­lish­ing the com­pre­hen­sive con­ver­sa­tion that Dr. Merzenich and Alvaro Fer­nan­dez had in 2009, in prepa­ra­tion for the inau­gur­al Sharp­Brains Vir­tu­al Sum­mit.)

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­i­ty research. In the late 1980s, Dr. Merzenich was on the team that invent­ed the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tif­ic Learn­ing Cor­po­ra­tion, and in 2004 became co-founder and Read the rest of this entry »

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?

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Despite all the noise around brain train­ing, we must be care­ful not to con­fuse com­merce with sci­ence. It is impor­tant to remem­ber that the Fed­er­al Trade Com­mis­sion (FTC), which reg­u­lates mar­ket­ing claims and com­mu­ni­ca­tions in the Unit­ed States, issues legal rul­ings against spe­cif­ic com­mer­cial behav­iors.  Read the rest of this entry »

Brain Health in the Per­va­sive Neu­rotech­nol­ogy Era

How to har­ness neu­ro­plas­tic­ity and dig­i­tal tools to enhance work and life? Read the rest of this entry »

Top 30 Highlights from the 2013 SharpBrains Virtual Summit: The latest on Brain Research, Health and Innovation

2013 SharpBrains SummitOver 30 speak­ers and 170 reg­is­tered par­tic­i­pants dis­cussed the lat­est on brain research, health and inno­va­tion at the fourth annu­al Sharp­Brains Vir­tu­al Sum­mit, held in Sep­tem­ber 2013. Here are some of the fas­ci­nat­ing high­lights* that can help iden­ti­fy emerg­ing oppor­tu­ni­ties and pre­pare for sig­nif­i­cant changes like­ly to occur in the next 3–5 years.

What surprised/ impressed us the most (in brack­ets, the Speak­er who prompt­ed the high­light):

  1. How the Human Brain Project is build­ing a com­pre­hen­sive brain sim­u­la­tion web por­tal for hun­dreds of neu­ro­sci­en­tists to find prin­ci­ples that can not only opti­mize brain health but also com­put­ing, man­u­fac­tur­ing and IT net­works. (Sean Hill)
  2. How dif­fer­ent Brain Health will look in 2020. i.e. we may well see a “self-admin­is­tered annu­al brain health check-up” (Alvaro Fer­nan­dez) build­ing on cur­rent tablet-based cog­ni­tive base­line tests. (Joan Sev­er­son)
  3. Two bil­lion peo­ple world­wide suf­fer from brain based health and pro­duc­tiv­i­ty chal­lenges, and many could ben­e­fit from evi­dence-based inter­ven­tions deliv­ered over the web via computers/ mobile. (Alvaro Fer­nan­dez)
  4. The increas­ing role pos­i­tive psy­chol­o­gy is play­ing in lead­er­ship and well­ness ini­tia­tives of large orga­ni­za­tions. Many com­pa­nies are using med­i­ta­tion pro­grams at work, help­ing place the human brain at the cen­ter of the human resources equa­tion. (Hyong Un)
  5. How health providers can expand focus to include emo­tion­al and cog­ni­tive health. Kaiser Permanente’s sim­ple and pow­er­ful posters are beau­ti­ful and inspir­ing. (Alexan­dra More­house) Read the rest of this entry »

10 Predictions on How Digital Platforms will Transform Brain Health in 2013

Just a quick note: we’ll host a webi­nar on Jan­u­ary 30th to dis­cuss key mar­ket pre­dic­tions based on “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and bio­met­rics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing”, our new mar­ket report.

Here are 10 pre­dic­tions, many of which will like­ly be real­ized before the end of 2013: Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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