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Reinventing Brain Medicine, Pharma adopts Digital Therapeutics: Evidence-based videogames, smartphone apps, and sensors

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From app store to drug store, dig­i­tal health is redefin­ing pharma’s pipeline (STAT):

The pitch­es always sound­ed promis­ing: A new soft­ware app could track glu­cose lev­els for peo­ple with dia­betes or soothe the brains of insom­ni­acs. Most phar­ma exec­u­tives would polite­ly smile and nod, but then park their mon­ey some­where else.

Not any­more.

Backed by a grow­ing body of evi­dence, soft­ware is itself becom­ing a pre­scrip­tion for dis­eases rang­ing from depres­sion to heart dis­ease, and drug com­pa­nies are start­ing to take notice. In the past cou­ple years, many have quick­ly ramped up their invest­ments in dig­i­tal star­tups, infus­ing soft­ware-based ther­a­pies into pipelines once dom­i­nat­ed by tra­di­tion­al med­i­cines.

These prod­ucts, known broad­ly as dig­i­tal ther­a­peu­tics, deliv­er treat­ment to patients through video games, smart­phone apps, and sen­sors buried in pills or attached to med­ica­tion dis­pensers. They are designed to stim­u­late changes in behav­ior — and in some cas­es brain func­tion — to help patients con­trol a vari­ety of ill­ness­es and chron­ic con­di­tions.” Keep read­ing arti­cle.

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Categories: Cognitive Neuroscience, Health & Wellness, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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