Nielsen is a global organization focusing on information measurement. With a reach of over 100 countries, Nielsen analyzes trends in consumer behavior, including which products consumers buy and which video content consumers watch. In 2011 Nielsen acquired NeuroFocus to augment its Product Innovation Practice. Neurofocus is an agency that uses EEG technology to understand how consumers react to advertising and packaging.
- Location: New York, NY
- Stock Ticker: NYSE:NLSN
- Number of employees: 10,000+
*The Nielsen Company ranked #1 in SharpBrains’ Pervasive Neurotech IP Strength Index, thanks to patents such as:
- US8392250: Neuro-response evaluated stimulus in virtual reality environments
- US8392251: Location aware presentation of stimulus material
- US8655428: Neuro-response data synchronization
- US6099319: Neuroimaging as a marketing tool
In the news –NIELSEN LEADS THE FIELD IN SHARPBRAINS’ REPORT ON INTELLECTUAL PROPERTY OF PERVASIVE NEUROTECHNOLOGY (The Wall Street Transcript):
“Nielsen has made a substantial investment in neurotechnology over the past several years, which is reflected in the size of our patent portfolio,” said Joe Wilke, President, Nielsen Neuro. “It’s gratifying to be recognized by the SharpBrains study as the leader in this exciting new area.”
The ability to monitor and interface with the brain has wide ranging possibilities. “Once we started the granular analysis of the intellectual property data, we were amazed by the wide variety of applications we found. This clearly demonstrates neurotechnology has gone beyond the medical domain, with non-medical corporations developing neurotechnologiesto enhance work and life,” said Alvaro Fernandez, CEO SharpBrains. “We were impressed by the breadth and depth of Nielsen’s IP portfolio, showing a transformation underway in how consumer research and marketing are done.”
To learn more about SharpBrains’ take on the organization’s #PervasiveNeurotech IP portfolio, and overall data and trends, click on Pervasive Neurotechnology: A Groundbreaking Analysis of 10,000+ Patent Filings Transforming Medicine, Health, Entertainment, and Business.