Houghton Mifflin Earobics: Brain Training Product Review Survey

As part of our ongo­ing mar­ket research we’d like to ask past and cur­rent users of Houghton Mif­flin prod­ucts to share their expe­ri­ence with us via this 3‑question anony­mous sur­vey. Please take this sur­vey if you have used a Houghton Mif­flin prod­uct your­self or have seen some­one else use it.

Take this 3‑question Survey

Please note that we do not endorse this prod­uct (or any oth­er) or any of the claims below. We inde­pen­dently track and ana­lyze emerg­ing brain/ cog­ni­tive sci­ence, tech­nol­ogy and inno­va­tion, and their real-world appli­ca­tions. This sur­vey helps us learn more about the latter.

Com­pany name: Houghton Mif­flin Har­court Pub­lish­ing Company.

Com­pany descrip­tion (in their own words, in their own web­site): “Houghton is a leader in pro­vid­ing edu­ca­tion­al mate­ri­als, text­books, assess­ments, soft­ware and instruc­tion­al tech­nol­o­gy to ele­men­tary and sec­ondary schools, and high­er edu­ca­tion insti­tu­tions. Based in Boston, Ma., the com­pa­ny also pub­lish­es an exten­sive line of ref­er­ence works and award-win­ning fic­tion and non­fic­tion for adults and young read­ers. With its ori­gins dat­ing back to 1832, Houghton Mif­flin Har­court Pub­lish­ing Com­pa­ny com­bines a tra­di­tion of excel­lence with a com­mit­ment to innovation.”

Main prod­uct name/s: Earo­bic — for kids.

Prod­uct descrip­tion (in their own words, in their own web­site): “Earo­bics is a mul­ti­sen­so­ry read­ing inter­ven­tion solu­tion designed to sup­port at-risk read­ers and fos­ter a safe and achieve­ment-ori­ent­ed learn­ing envi­ron­ment. Earo­bics includes inter­ac­tive soft­ware, guid­ed instruc­tion, stu­dent resources, teacher’s guides, cor­re­la­tions and assess­ments, cus­tomized pro­fes­sion­al devel­op­ment, and school-to-home con­nec­tions. Wide­ly deployed in more than 8,000 schools and used by hun­dreds of thou­sands of stu­dents world­wide, Earo­bics is a vital choice for dis­tricts and schools that need tar­get­ed read­ing instruc­tion to boost per­for­mance and close the achieve­ment gap.”

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To learn more about Sharp­Brains’ gen­eral analy­sis of emerg­ing sci­ence, com­pa­nies, tech­nolo­gies and prod­ucts, please see…

• Our com­pre­hen­sive mar­ket report for deci­sion-mak­ers & inno­va­tors: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010 ($975)
• Our book/ con­sumer guide for every­one with a brain, named a Best Book by AARP: The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp ($15 paper­back; $8 eBook)
• To Eval­u­ate Prod­ucts Mak­ing Brain Fitness/ Brain Train­ing Claims: 10-Ques­tion Eval­u­a­tion Check­list (free; online,  one-pager, bookmark)