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HAPPYneuron Brain Games: Brain Training Product Review Survey

As part of our ongo­ing mar­ket research we’d like to ask past and cur­rent users of HAP­PYneu­ron prod­ucts to share their expe­ri­ence with us via this 3-ques­tion anony­mous sur­vey.  Please take this sur­vey if you have used a HAP­PYneu­ron prod­uct your­self or have seen some­one else use it.

Take this 3-question Survey

Please note that we do not endorse this prod­uct (or any oth­er) or any of the claims below. We inde­pen­dently track and ana­lyze emerg­ing brain/ cog­ni­tive sci­ence, tech­nol­ogy and inno­va­tion, and their real-world appli­ca­tions. This sur­vey helps us learn more about the lat­ter.

Com­pany name: HAP­PYneu­ron.

Com­pany descrip­tion (in their own words, in their own web­site): “HAP­PYneu­ron is an award win­ning brain fit­ness pro­gram, which offers enter­tain­ing brain games that are fun and sci­en­tif­i­cal­ly devel­oped and val­i­dat­ed to chal­lenge your mind and keep it in top gear at all times. The com­pre­hen­sive cog­ni­tive pro­gram stim­u­lates your atten­tion, lan­guage, mem­o­ry, visu­al-spa­tial and exec­u­tive func­tion skills. Incor­po­rate brain fit­ness into your lifestyle and start build­ing your cog­ni­tive reserve today. Try our risk free sev­en day tri­al mem­ber­ship. Start improv­ing your brain with­in min­utes. Designed for peo­ple of any age, the HAP­PYneu­ron brain fit­ness pro­gram min­i­mizes the nat­ur­al effects of brain aging by max­i­miz­ing the brain’s nat­ur­al capac­i­ty to learn and its abil­i­ty to adapt to new infor­ma­tion. The program’s effec­tive­ness is opti­mized through the avail­abil­i­ty of thou­sands of hours of fun and chal­leng­ing brain games, which are auto­mat­i­cal­ly adapt­ed to your abil­i­ty. Con­tin­u­al guid­ance is pro­vid­ed by your very own vir­tu­al per­son­al coach.”

Main prod­uct name/s: Mem­o­ry Games, Atten­tion Games, Lan­guage Games, Exec­u­tive Func­tion Games, Visu­al Spa­tial Games — for all ages.

Prod­uct descrip­tion (in their own words, in their own web­site): “Mem­o­ry Games: There are sev­er­al dif­fer­ent types of mem­o­ry: “Work­ing mem­o­ry” process­es infor­ma­tion over a span of about 15 sec­onds, “short-term mem­o­ry” retains infor­ma­tion for up to about 60 sec­onds and “long-term mem­o­ry” stores infor­ma­tion indef­i­nite­ly. Sus­tained prac­tice with mem­o­ry games helps to strength­en your mem­o­ry func­tions.

Atten­tion Games: Atten­tion and focus are crit­i­cal skills that help us to absorb, process and mem­o­rize infor­ma­tion. Atten­tion is also involved in pro­cess­ing the details, in under­stand­ing a writ­ten text and in men­tal­ly search­ing for a par­tic­u­lar word or term. Atten­tion exer­cis­es strength­en our abil­i­ty to focus and con­cen­trate on crit­i­cal infor­ma­tion.

Lan­guage Games: The abil­i­ty to use lan­guage well is an impor­tant part of human cog­ni­tion and, in con­tem­po­rary soci­ety, ver­bal skills are of para­mount impor­tance. Lan­guage games train us to rec­og­nize, remem­ber and under­stand words. They also exer­cise our flu­en­cy, gram­mat­i­cal skills and vocab­u­lary. Fur­ther, reg­u­lar prac­tice can expand our knowl­edge of new words and make retrieval of famil­iar ones much eas­i­er.

Exec­u­tive Func­tion Games: Games that chal­lenge our exec­u­tive func­tion­ing help to train and sharp­en the high­ly com­plex cog­ni­tive process­es of log­ic, strate­gic plan­ning, prob­lem solv­ing, and deduc­tive rea­son­ing. In addi­tion to shap­ing these abstract process­es, the brain’s exec­u­tive sys­tem is also required for deci­sion mak­ing, rec­og­niz­ing errors, cop­ing with new sit­u­a­tions and inhibit­ing habit­u­al reac­tions when they are judged to be inap­pro­pri­ate. Thought to be local­ized main­ly in the pre­frontal cor­tex, the exec­u­tive sys­tem has been likened by neu­ropsy­chol­o­gists to the con­duc­tor of an orches­tra, help­ing to direct and con­trol a wide array of diverse men­tal process­es. To extend this metaphor, exec­u­tive func­tion train­ing gives us the prac­tice and rehearsal we need to keep the sym­pho­ny of our brain’s activ­i­ty in har­mo­ny.

Visu­al-spa­tial Games: Pro­cess­ing visu­al infor­ma­tion in a 3-dimen­sion­al world is crit­i­cal. Our abil­i­ty to make sense of what we see helps us to inter­pret and nav­i­gate the world around us. Good visu­al and spa­tial skills help us to walk, run, dri­ve and enjoy much of the artistry in life. Visu­al and spa­tial games give us the oppor­tu­ni­ty to exer­cise these skills and help to keep us attuned to what is going on around us.”

To learn more about Sharp­Brains’ gen­eral analy­sis of emerg­ing sci­ence, com­pa­nies, tech­nolo­gies and prod­ucts, please see…

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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