Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Got Brain? Investing in Our Most Precious Asset in 2013

Open a weekend New York Times or Wall Street Journal and you’ll find a whole section with detailed information and advice for individuals looking to invest wisely. What you will not find, however, is comparable information and advice for investing in your most important asset of all: your brain. Precisely because it (usually) does its job so smoothly and effectively, it’s all too easy to forget that your brain is there and that it needs to be invested in just as with anything else we value and want to continue reaping benefits from. And with more than 2 billion people worldwide currently suffering from brain-based health and productivity challenges with a resulting global economic burden of more than $2 trillion, it’s also an issue of some importance.

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