Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Got Brain? Investing in Our Most Precious Asset in 2013

Open a week­end New York Times or Wall Street Jour­nal and you’ll find a whole sec­tion with detailed infor­ma­tion and advice for indi­vid­u­als look­ing to invest wisely. What you will not find, how­ever, is com­pa­ra­ble infor­ma­tion and advice for invest­ing in your most impor­tant asset of all: your brain. Pre­cisely because it (usu­ally) does its job so smoothly and effec­tively, it’s all too easy to for­get that your brain is there and that it needs to be invested in just as with any­thing else we value and want to con­tinue reap­ing ben­e­fits from. And with more than 2 bil­lion peo­ple world­wide cur­rently suf­fer­ing from brain-based health and pro­duc­tiv­ity chal­lenges with a result­ing global eco­nomic bur­den of more than $2 tril­lion, it’s also an issue of some importance.

We’ve made a lot of progress Read the rest of this entry »




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Haven’t you read this book yet?