Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Lifelong cognitive exercise may ward off Alzheimer’s protein beta amyloid

Very significant findings reported today. Keeping brain sharp may ward off Alzheimer’s protein (Reuters):

“People who challenge their brains throughout their lifetimes — through reading, writing and playing games — are less likely to develop protein deposits in the brain linked with Alzheimer’s, researchers said on Monday.” Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom – Part 4: The Future

Building Blocks for a Better Future

The best alternative for tomorrow should be better than the best alternative available today. How do we get there, when “cognition” and “brain fitness” remain elusive concepts in popular culture? I believe that the lack of public education is the major obstacle that limits the brain fitness field’s potential to deliver real-world benefits, since only informed demand will ensure the ongoing development of rational, structured “rules of the road.” What could be done to address this and other particular obstacles? Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom – Part 3: The Real Need

Engaging people where they are in the life-course

Eighty percent of the 38,000 adults over age 50 who were responders in the 2010 AARP Member Opinion Survey indicated “staying mentally sharp” was their top ranked interest and concern (Dinger, 2010). What exactly does this phrase mean? And what role can technology play in “staying mentally sharp”? Intel CEO Paul Otellini has said, “You have to start by thinking about what people want to do… and work backward.” Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom – Part 2: The Ethics

The terminology “fundamental attribution error” describes the tendency to overvalue personality-based explanations for observed human behaviors, while undervaluing situational explanations for those behaviors.  I believe that a primary reason behind many perceived and real ethical challenges in the brain fitness field is due not so much to certain stakeholders’ lack of personal or professional ethics, but derives from the flawed societal construct that underpins current, relevant innovations. To improve the ethics of the brain fitness business and its application (and empower consumers’ informed decision making), there must first be agreement about a meaningful, appropriate way to analyze and guide innovation. This is the crux of the problem. The current medical model is not up to the task at hand, since it is heavily skewed toward invasive drugs and devices driven by disease-based models, and fails to leverage Read the rest of this entry »

Update: Innovation to Upgrade Brain Care

Here you have the July107px-gray1197thumbnail edition of our monthly eNewslet ter covering cognitive health and brain fitness topics. Please remem ber that you can subscribe to receive this free Brain Fitness eNewsletter by email, using the box in the right column.

Technology to upgrade brain care: In this extensive interview, Dr. John Docherty helps connect the dots on why new frameworks and tools are a must to put recent brain research to good use. A must read for all professionals in the field.

Research

Findings from NIH Expert Panel: The American Society on Aging asked Alvaro Fernandez to comment on the findings from a major cognitive health research review by the National Institutes of Health. Lifestyle still matters, and protective factors against cognitive decline are led by cognitive training, physical activity and cognitive engagement.

Scientific critique of BBC brain training experiment: Dr. Elizabeth Zelinski shares her concerns about the April 2010 BBC study, which included substantial and unexplained dropout rates, and questionable outcome measurement and interpretation.

The value of being bilingual and building a Cognitive Reserve to preserve learning and memory even in the face of brain damage are explored in recent studies.

San Francisco Bay Area study seeks participants: The Gazzaley Lab at UCSF is looking for participants aged 20-59 to explore the impact of distraction and multitasking on performance across the lifespan.


Innovation

What impressed Innovation Awards Judging Panel: Get some insight into what most impressed the Judging Panel about each Winner and Finalist of the 2010 Brain Fitness Innovation Awards.

New – SharpBrains’ 2010 Market Report:  SharpBrains’ flagship, 207-page, third annual market report finds continued growth for digital technologies to assess, enhance and treat cognition.

To manage brain fitness through life, we need to put puzzle pieces together: innovative tools to help us better monitor our cognitive health and take informed action are badly needed….and already emerging.

The internet will fry your brain. Sure: In his latest book, Nicholas Carr does a great job highlighting the implications of lifelong neuro­plasticity, but picks the wrong enemy.

“Serious Games”:  Can video games inspire people to perform acts of altruism? Kyle Smith reports.

Teasers

Yahoo Optical Illusions and teasers: Yahoo! has created an expanded section of illusions and teasers, and we were glad to contribute to it. Enjoy…and have a great summer!

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