Mar 10, 2012
As part of our ongoing market research we’d like to ask past and current users of HAPPYneuron products to share their experience with us via this 3-question anonymous survey. Please take this survey if you have used a HAPPYneuron product yourself or have seen someone else use it.
Please note that we do not endorse this product (or any other) or any of the claims below. We independently track and analyze emerging brain/ cognitive science, technology and innovation, and their real-world applications. This survey helps us learn more about the latter.
Company name: HAPPYneuron.
Company description (in their own words, in their own website): “HAPPYneuron is an award winning brain fitness program, which offers entertaining brain games that are fun and scientifically developed and validated to challenge your mind and keep it in top gear at all times. The comprehensive cognitive program stimulates your attention, language, memory, visual-spatial and executive function skills. Incorporate brain fitness into your lifestyle and start building your cognitive reserve today. Try our risk free seven day trial membership. Start improving your brain within minutes. Designed for people of any age, the HAPPYneuron brain fitness program minimizes the natural effects of brain aging by maximizing the brain’s natural capacity to learn and its ability to adapt to new information. The program’s effectiveness is optimized through the availability of thousands of hours of fun and challenging brain games, which are automatically adapted to your ability. Continual guidance is provided by your very own virtual personal coach.”
Main product name/s: Memory Games, Attention Games, Language Games, Executive Function Games, Visual Spatial Games – for all ages.
Product description (in their own words, in their own website): “Memory Games: There are several different types of memory: “Working memory” processes information over a span of about 15 seconds, “short-term memory” retains information for up to about 60 seconds and “long-term memory” stores information indefinitely. Sustained practice with memory games helps to strengthen your memory functions.
Attention Games: Attention and focus are critical skills that help us to absorb, process and memorize information. Attention is also involved in processing the details, in understanding a written text and in mentally searching for a particular word or term. Attention exercises strengthen our ability to focus and concentrate on critical information.
Language Games: The ability to use language well is an important part of human cognition and, in contemporary society, verbal skills are of paramount importance. Language games train us to recognize, remember and understand words. They also exercise our fluency, grammatical skills and vocabulary. Further, regular practice can expand our knowledge of new words and make retrieval of familiar ones much easier.
Executive Function Games: Games that challenge our executive functioning help to train and sharpen the highly complex cognitive processes of logic, strategic planning, problem solving, and deductive reasoning. In addition to shaping these abstract processes, the brain’s executive system is also required for decision making, recognizing errors, coping with new situations and inhibiting habitual reactions when they are judged to be inappropriate. Thought to be localized mainly in the prefrontal cortex, the executive system has been likened by neuropsychologists to the conductor of an orchestra, helping to direct and control a wide array of diverse mental processes. To extend this metaphor, executive function training gives us the practice and rehearsal we need to keep the symphony of our brain’s activity in harmony.
Visual-spatial Games: Processing visual information in a 3-dimensional world is critical. Our ability to make sense of what we see helps us to interpret and navigate the world around us. Good visual and spatial skills help us to walk, run, drive and enjoy much of the artistry in life. Visual and spatial games give us the opportunity to exercise these skills and help to keep us attuned to what is going on around us.”
To learn more about SharpBrains’ general analysis of emerging science, companies, technologies and products, please see…
- Our comprehensive market report for decision-makers & innovators: Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition across the Lifespan: The State of the Brain Fitness Market 2010 ($975)
- Our book/ consumer guide for everyone with a brain, named a Best Book by AARP: The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp ($15 paperback; $8 eBook)
- To Evaluate Products Making Brain Fitness/ Brain Training Claims: 10-Question Evaluation Checklist (free; online, one-pager, bookmark)