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Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

virtual reality

– Illustrative image from U.S. Patent No. 8,392,250

Today we are sharing a fascinating patent by The Nielsen Company, relevant both for consumer research and for home health solutions. (As mentioned, we are featuring foundational Pervasive Neurotech patents, from older to newer by issue date)

U.S. Patent No. 8,392,250: Neuro-response evaluated stimulus in virtual reality environments

  • Assignee(s): The Nielsen Company
  • Inventor(s): Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy, Dev Ratnakar
  • Technology Category: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

The ‘250 patent is one of Nielsen’s several patents that present unique approaches at the intersection of neurotechnology and consumer research. Read the rest of this entry »

Next: Augmented Reality (AR) and Virtual Reality (VR) meet brain scanning and human enhancement

Facebook, Apple and the Coming Augmented Reality Land Grab (Variety):

“Two new reports suggest that two of Silicon Valley’s biggest companies are secretly working on augmented reality (AR) technology. It may take some time before Apple is going to reveal its efforts in the space, but Facebook may give us a glance at its AR research as early as next month Read the rest of this entry »

Survey of key scientific, technological and investment trends revolutionizing Brain Health in our Digital Age

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Last year I got very interested in the functioning of the human brain and the science behind mindfulness and learning [1], so was quite excited  to attend the SharpBrains Virtual Summit [2] in December, indulging in the latest trends in applied neuroscience and digital innovation.

The Summit focused on the theme of reinventing brain health in the digital age, and brought together leading researchers, entrepreneurs, financiers and policymakers passionate with the mission of moving neuroscience and cognitive research from science labs towards applications in Health, Wellness and Education. Here’s a summary of the many things I discovered. Read the rest of this entry »

Exploring the latest in cognitive rehabilitation and brain health

During Expo Day selected Summit Partners and Sponsors showcased their latest initiatives and solutions.

  • Dr. Daniel Perez-Marcos, Senior Scientist at MindMaze, presented the MindMotion platform–a series of medical-grade virtual reality solutions for neurorehabilitation.
  • Alvaro Fernandez. SharpBrains‘ CEO & Editor-in-Chief discussed The State of Brain Health Innovation.
  • Mark Watson, Co-Director of the Watson Centre for Brain Health, explored latest research and programs for cognitive rehabilitation.

These presentations took place at the 2016 SharpBrains Virtual Summit: Reinventing Brain Health in the Digital Age (December 6-8th, 2016).

Mastering the digital toolkit to harness lifelong neuroplasticity: Cognitive training, mindfulness apps, EEG and virtual/ augmented reality

Master the digital toolkit to harness lifelong neuroplasticity from SharpBrains

Four leading pioneers of applied neuroplasticity helped us navigate best practices to harness most promising non-invasive neurotechnologies, such as cognitive training, mindfulness apps, EEG and virtual/ augmented reality.

  • Chair: Linda Raines, CEO of the Mental Health Association of Maryland
  • Dr. Michael Merzenich, winner of the 2016 Kavli Prize in Neuroscience
  • Dr. Judson Brewer, Founder & Research Lead of Claritas Mindsciences
  • Tan Le, CEO of Emotiv
  • Dr. Andrea Serino, Head of Neuroscience at MindMaze

This presentation took place at the 2016 SharpBrains Virtual Summit: Reinventing Brain Health in the Digital Age (December 6-8th, 2016).

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.

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