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Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

The Neurobiology of Stress: The Stress Response Explained

(Editor’s note: below you have part 4 of the 6-part The Neu­ro­bi­ol­o­gy of Stress series. If you are join­ing the series now, you can read the pre­vi­ous part Here.)

Stayin’  Alive

Under­stand­ing the Human Brain and How It Responds to Stress

THE STRESS RESPONSE EXPLAINED

Stress was put on the map, so to speak, by a Hun­gar­i­an — born Cana­di­an endocri­nol­o­gist named Hans Hugo Bruno Selye (ZEL — yeh) in 1950, when he pre­sent­ed his research on rats at the annu­al con­ven­tion of the Amer­i­can Psy­cho­log­i­cal Asso­ci­a­tion. To explain the impact of stress, Selye pro­posed some­thing he called the Gen­er­al Adap­ta­tion Syn­drome (GAS), which he said had three com­po­nents. Accord­ing to Selye, when an organ­ism expe­ri­ences some nov­el or threat­en­ing stim­u­lus it responds with an alarm reac­tion. This is fol­lowed by what Selye referred to as the recov­ery or resis­tance stage, a peri­od of time dur­ing which the brain repairs itself and stores the ener­gy it will need to deal with the next stress­ful event.

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