To develop personalized brain training that works, gather and analyze big data

— The Brain-Games Conun­drum: Does Cog­ni­tive Train­ing Real­ly Sharp­en the Mind? (Cere­brum): “…the issue of what does and doesn’t work is complex…The crit­i­cal ques­tion is whether trans­fer of train­ing occurs. Does extend­ed prac­tice of the trained games result in gen­er­al per­cep­tu­al and cog­ni­tive improve­ments that boost per­for­mance of mean­ing­ful, real-life tasks such as dri­ving, remembering…

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