Neuro-response

Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

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virtual reality
– Illus­tra­tive image from U.S. Patent No. 8,392,250

Today we are shar­ing a fas­ci­nat­ing patent by The Nielsen Com­pa­ny, rel­e­vant both for con­sumer research and for home health solu­tions. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date)

U.S. Patent No. 8,392,250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty environments

  • Assignee(s): The Nielsen Company
  • Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachan­dran Guru­moor­thy, Dev Ratnakar
  • Tech­nol­o­gy Cat­e­go­ry: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

The ‘250 patent is one of Nielsen’s sev­er­al patents that present unique approach­es at the inter­sec­tion of neu­rotech­nol­o­gy and con­sumer research. [Read more…] about Eval­u­at­ing neur­al respons­es via EEG brain data in vir­tu­al real­i­ty envi­ron­ments: Key neu­rotech­nol­o­gy patent by The Nielsen Company