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Limitless evidenceless trend: The growth of nootropic supplements

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The all-too-under­stand­able urge to buy a bet­ter brain (Vox):

… unfor­tu­nate­ly, Bradley Coop­er is part­ly to blame for the boom of the edi­ble brain-improve­ment indus­try.

In 2011, he starred in Lim­it­less, a movie about a man who takes a spe­cial pill and becomes smarter and more capa­ble than any­one else on Earth. I’m jok­ing about the cul­tur­al sig­nif­i­cance of this movie, but I’m also not. It was a wild card and an unex­pect­ed hit, and it main­streamed an idea that had already been tak­ing hold among Sil­i­con Val­ley bio­hack­ers and human opti­miza­tion zealots. Read the rest of this entry »

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