Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stum­ble Reveals How We Think About Think­ing (Buz­zFeed News):

The ads were per­va­sive, pop­ping up on CNN, Fox News, NPR, and Google search­es. And they were per­sua­sive: Play­ing Lumos­i­ty games would do your brain good…But these claims sound­ed a lit­tle too rosy to the Fed­er­al Trade Com­mis­sion, which Read the rest of this entry »

Important conversation: Who knows more about improving vision, a) the Federal Trade Commission or b) 60+ vision scientists

GLASSES-AND-EYE-CHARTFTC Action Risks Sti­fling Inno­va­tion, Health App Inven­tor Says (Bloomberg):

Fed­er­al enforce­ment action against the mak­ers of a mobile app that claims to improve users’ vision will have a chill­ing effect on sci­en­tists hop­ing to com­mer­cial­ize their research, the app’s inven­tor told Bloomberg BNA Feb. 24. Read the rest of this entry »

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?


Despite all the noise around brain train­ing, we must be care­ful not to con­fuse com­merce with sci­ence. It is impor­tant to remem­ber that the Fed­er­al Trade Com­mis­sion (FTC), which reg­u­lates mar­ket­ing claims and com­mu­ni­ca­tions in the Unit­ed States, issues legal rul­ings against spe­cif­ic com­mer­cial behav­iors.  Read the rest of this entry »

Next: How to best civilize the mobile brain health and brain training Wild West (Tip: Consumer education may help more than pure regulation)

GLASSES-AND-EYE-CHARTUC River­side Pro­fes­sor Slams Feds, Stands By His Health App (KQED):

UC River­side pro­fes­sor of psy­chol­o­gy Aaron Seitz had an idea for a mobile health app based on his area of research.…Seitz is the aca­d­e­m­ic behind UltimEyes, the vision improve­ment app that got dinged by the Fed­er­al Trade Com­mis­sion (FTC) for $150,000 last week for mak­ing decep­tive claims about the app’s effi­ca­cy. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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