Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Training Games for Seniors: Looking for the best brain training app

This arti­cle reports on a series of focus group stud­ies car­ried out at the Son­ic Arts Research Cen­tre, Queen’s Uni­ver­si­ty Belfast, North­ern Ire­land. The aim was to iden­ti­fy the key moti­va­tion­al fac­tors influ­enc­ing seniors’ engage­ment with mobile brain train­ing tech­nol­o­gy in order to inform the design of a brain train­ing tool which is accept­able / enjoy­able to tar­get users.

The result is an iPhone appli­ca­tion named ‘Brain Jog’ which can be down­loaded from here for free. The appli­ca­tion is being used for a fur­ther study to bet­ter under­stand what con­sti­tutes an enjoy­able brain train­ing game expe­ri­ence for seniors and is the first step in a larg­er study which will inves­ti­gate how effec­tive ‘brain train­ing’ apps can be in pre­vent­ing cog­ni­tive decline / demen­tia. Users over the age of 50 are encour­aged to down­load the free app and take part.

Now more about the present study. Thir­ty-four par­tic­i­pants aged 50+ took part in four focus groups last­ing approx­i­mate­ly 2 hours each. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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