brain game industry

The billion dollar question: Under what conditions can brain training result in real-world benefits?

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brain-illustration

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Does any­one care if “brain games” actu­al­ly work? (For­tune):

“The cog­ni­tive fit­ness mar­ket — loose­ly defined as non-inva­sive neu­rotech­nolo­gies that mon­i­tor or enhance cog­ni­tion — is booming…The “brain game” indus­try is already a bil­lion dol­lar mar­ket, and will reach the $6 bil­lion mark with­in the next five years says Sharp­Brains, a neu­ro-well­ness mar­ket research firm.

But key ques­tions remain: Do these pro­grams live up to the hype? [Read more…] about The bil­lion dol­lar ques­tion: Under what con­di­tions can brain train­ing result in real-world benefits?