Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Table of Contents

Digital Brain Health report

Cover_DigitalBrainHealth_marketreport

The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning

Exec­u­tive Summary.….….….….….….….….….….….….….….….….….….….….….….….….….….….….….……Pages 1–5

Chap­ter 1. The State of the Market.….….….….….….….….….….….….….….….….….….….….….….….……Pages 6–25

  • Siz­ing a rapidly evolv­ing mar­ket: cog­ni­tion and neu­ro­plas­tic­ity meet dig­i­tal health
  • 2005–2020 Dig­i­tal brain health: soft­ware meets mobile meets biometrics
  • Value propo­si­tion and busi­ness mod­els per cus­tomer segment
  • Top recent devel­op­ments: an indus­try going mainstream
  • Sig­nif­i­cant strate­gic and ven­ture Invest­ments since 2010
  • Demand: con­sumers lead the way, inspir­ing inno­va­tors to explore direct and ndi­rect dis­tri­b­u­tion channels
  • Health appli­ca­tions of biometrics
  • Pol­icy reforms in the US present a sig­nif­i­cant oppor­tu­nity for evidence-based scal­able solutions
  • Lessons learned from the NHS’ strate­gic priorities
  • Case study: Bayer — Cog­nifit partnership
  • Indus­try perspectives:
  •   Greg Bayer, new CEO of Brain Resource
  •   Kunal Sarkar, Co-Founder and CEO of Lumos Labs
  •   Yann Renard, CTO of Men­sia Technologies
  •   Veronika Litin­ski, COO of Cog­nic­iti and VP at MaRS

Chap­ter 2: Mar­ket Sur­veys of Beliefs, Behav­iors and Cus­tomer Satisfaction.….….….….….….….….….….….….….….….….….….……Pages 26–37

  • March-April 2012: Sur­vey of 3,000+ decision-makers and early adopters
  • Key take-aways
  • Beliefs around brain health now and in the future
  • Brain train­ing prod­ucts: over­all usage and cus­tomer satisfaction
  • Top brain train­ing products
  • Sur­vey details

Chap­ter 3: The Com­pet­i­tive Landscape.….….….….….….….….….….….….….….….….….….….….….….….….….….….….….….….….……Pages 38–101

  • Nav­i­gat­ing the land­scape for assess­ments, ther­a­pies, train­ing and services
  • The Sharp­Brains Research-Market Momen­tum Matrix
  • Sharp­Brains’ Take on 5 Mar­ket Leaders
  • Sharp­Brains’ Take on Top 10 Com­pa­nies to Watch in 2013/2014
  • 5 Mar­ket Leaders
  • 10 Com­pa­nies to Watch in 2013/2014
  • Software/mobile com­pa­nies
  • Biometric-based com­pa­nies
  • Service-based com­pa­nies

Chap­ter 4. Key Data and Trends by Cus­tomer Segment.….….….….….….….….….….….….….….….….….….….….….….….….….….……Pages 102–126

  • CONSUMERS
  • Gain­ing share of well­ness and out-of-pocket men­tal health dollars
  • AAA pro­motes cog­ni­tive train­ing for dri­ving fitness
  • New consumer-friendly assess­ments and mon­i­tor­ing tools
  • From stand­alone prod­ucts to inte­grated platforms
  • Indus­try Per­spec­tives: Lind­say Gask­ins, CEO of Mar­bles: The Brain Store
  • PROVIDERS OF HEALTHCARE, INSURANCE AND SENIOR LIVING
  • Health reform and Men­tal Par­ity Law drive adop­tion of first Brain-based Clin­i­cal Deci­sion Sup­port Systems
  • National Insti­tute of Health (NIH) Panel on AD/Cognitive Decline Pre­ven­tion: Our Analysis
  • Indus­try Per­spec­tive: Henry Mahnke, CEO of Posit Science
  • Con­tin­ued Growth of “Brain Fit­ness Cen­ters” in Senior Liv­ing communities
  • Com­put­er­ized Cog­ni­tive Behav­ioral Ther­apy as first-line treatment
  • US Health Plans and Insur­ers Expand Cog­ni­tive Well­ness, Retrain­ing, Rehab Toolkits
  • Rein­vent­ing TBI and schiz­o­phre­nia care
  • K12 SCHOOLS
  • What Works Clearinghouse’s take on Fast For­Word, Earo­bics, Read, Write & Type!
  • Rein­vent­ing edu­ca­tion: from con­tent trans­fer to per­son­al­ized capac­ity development
  • Indus­try Per­spec­tive: J. Travis Mill­man, new VP/ Gen­eral Man­ager of Cogmed
  • EMPLOYERS
  • Sports Teams: detect and treat Trau­matic Brain Injury
  • Sports Teams: improv­ing teams’ records
  • Mil­i­tary appli­ca­tions: detect and treat Trau­matic Brain Injury
  • Cor­po­rate Amer­ica: new brain-based solu­tions to per­son­al­ize well­ness and train­ing programs
  • The mature work­force adds urgency to brain fit­ness innovation

Chap­ter 5: The Inno­va­tion Fron­tier: Trans­lat­ing brain sci­ence into real-world solutions.….….….….….….….….….….….….….….….Pages 127–169

  • Key con­di­tions to max­i­mize like­li­hood of trans­fer to real-world outcomes
  • Recent Find­ings in Context
  • Debunk­ing 10 typ­i­cal myths
  • Research Exec­u­tive Briefs: Sum­mary Table
  • Cog­ni­tion, neu­ro­pro­tec­tion and aging
  • Mea­sur­ing and enhanc­ing dri­ving fitness
  • Sur­vey of evidence-based cog­ni­tive train­ing methodologies
  • Cog­ni­tive value and lim­i­ta­tions of 3 types of com­mer­cial videogames
  • Cur­rent and future com­put­er­ized cog­ni­tive behavioraltherapies
  • Emerg­ing brain-based markers
  • Emerg­ing clin­i­cal tools (EEG/QEEG, TMS, tDCS)

Chap­ter 6: 2010 Inno­va­tion Awards: Ten Case Studies.….….….….….….….….….….….….….….….….….….….….….….….….….….….….Pages 170–199

  • Inno­va­tion Case Stud­ies: Sum­mary Table
  • Judg­ing Panel, Cri­te­ria and Results
  • Arrow­smith School Case Study
  • USA Hockey : Grand Prize Winner
  • Nation­wide Mutual Insur­ance : Sil­ver Prize Winner
  • Uni­ver­sity Behav­ioral Health­Care: Finalist
  • All­state : Sil­ver Prize Winner
  • AAA Foun­da­tion for Traf­fic Safety : Finalist
  • Saint Luke’s Brain and Stroke Insti­tute : Finalist
  • Oak­land Uni­fied School Dis­trict: Finalist
  • Men­tal Health Asso­ci­a­tion of Rock­land County: Finalist
  • SCAN Health Plan: Finalist

Chap­ter 7: 2013–2020 Out­look and Forecasts.….….….….….….….….….….….….….….….….….….….….….….….….….….….….….….…Pages 200–211

  • 2013–2020 Out­look: Mar­ket dri­vers and challenges
  • 2020 Fore­casts and scenarios
  • Cat­e­gory risks and mitigation
  • Indus­try Perspectives:
  •   Philip Toman, Founder of Choratech
  •   Evian Gor­don, Chair­man of Brain Resource
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