Sharp Brains: Brain Fitness and Cognitive Health News

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Market Intelligence: Digital Platforms for Brain Training and Cognitive Assessment

Digital Brain Health report

Cover_DigitalBrainHealth_marketreport

Many mar­ket reports pro­vide lit­tle value for the money. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness.” – Alexan­dra More­house, VP Brand Man­age­ment at Kaiser Permanente.

The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning

Pub­lished in Jan­u­ary 2013, this 211-page mar­ket report tracks devel­op­ments at over fifty pub­lic and pri­vate com­pa­nies offer­ing fully auto­mated appli­ca­tions designed to assess, mon­i­tor and/ or enhance cog­ni­tion and brain func­tion­ing, and pro­vides impor­tant indus­try data, insights and analy­sis to help exec­u­tives, entre­pre­neurs, technology/ health inno­va­tors and pol­icy mak­ers nav­i­gate the rapidly grow­ing brain train­ing and cog­ni­tive assess­ments field. The report dis­cusses the tech­nol­ogy and mar­ket oppor­tu­ni­ties aris­ing from grow­ing neu­ro­science find­ings on behav­ioral health, healthy aging, peak per­for­mance, and a num­ber of dis­or­ders such as atten­tion deficits, dyslexia, stroke and trau­matic brain injury, schiz­o­phre­nia, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides infor­ma­tion and frame­works to help insti­tu­tions make informed invest­ment, part­ner­ing and pur­chase decisions.

The report includes:

  • Sur­vey: The com­plete results of an exclu­sive Sharp­Brains mar­ket sur­vey with 3,000+ respondents
  • Ven­dor analy­sis: A pro­pri­etary Mar­ket & Research Momen­tum method­ol­ogy to objec­tively ana­lyze 47 tech­nol­ogy ven­dors, com­bined with 53 in-depth com­pany profiles
  • Pro­pri­etary Mar­ket data: 2005–2012 mar­ket esti­mates and 2013–2020 mar­ket pro­jec­tions per cus­tomer seg­ment and tech­nol­ogy type; 8 Indus­try Per­spec­tives writ­ten by key indus­try leaders
  • Research analy­sis: 23 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs

These are 10 Pre­dic­tions, based on the mar­ket report, on How Dig­i­tal Plat­forms can Trans­form Brain Fit­ness and Cog­ni­tive Assessments:

  1. More than one mil­lion adults in North Amer­ica alone will take a self-administered annual brain health check-up via their iPad or Android tablet.
  2. More than one mil­lion ama­teur ath­letes will bet­ter man­age pos­si­ble con­cus­sions by tak­ing cog­ni­tive base­line tests via a mobile device.
  3. More than 150,000 teenage and adult AAA mem­bers will access web-based brain train­ing to become safer drivers.
  4. Biometrics-aided med­i­ta­tion will become the next big thing in cor­po­rate and con­sumer wellness.
  5. iPad-based cog­ni­tive screen­ings will inform more diag­noses of Alzheimer’s dis­ease and MCI than neuroimaging.
  6. Patients with Mul­ti­ple Scle­ro­sis in at least 10 coun­tries will be offered online cog­ni­tive train­ing together with drug-based ther­apy to help address their condition.
  7. Insom­nia and depres­sion will be first-line treated with com­put­er­ized Cog­ni­tive Behav­ioral Ther­apy in at least two national health services.
  8. The industry’s first brain-based bio­marker to pre­dict depres­sion treat­ment responses will be cleared by the FDA.
  9. Brain train­ing firm Lumos Labs and/or biometrics-based devel­oper Neu­roSky will file for an IPO.
  10. At least one major insurer will launch an edu­ca­tional cam­paign to help adults proac­tively take charge of their own “brain fit­ness” nav­i­gat­ing emerg­ing research and dig­i­tal brain health tools.
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