Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Table of Contents

Digital Brain Health report


The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning

Exec­u­tive Summary—Pages 1–5

Chap­ter 1. The State of the Market—Pages 6–25

  • Siz­ing a rapid­ly evolv­ing mar­ket: cog­ni­tion and neu­ro­plas­tic­i­ty meet dig­i­tal health
  • 2005–2020 Dig­i­tal brain health: soft­ware meets mobile meets bio­met­rics
  • Val­ue propo­si­tion and busi­ness mod­els per cus­tomer seg­ment
  • Top recent devel­op­ments: an indus­try going main­stream
  • Sig­nif­i­cant strate­gic and ven­ture Invest­ments since 2010
  • Demand: con­sumers lead the way, inspir­ing inno­va­tors to explore direct and ndi­rect dis­tri­b­u­tion chan­nels
  • Health appli­ca­tions of bio­met­rics
  • Pol­i­cy reforms in the US present a sig­nif­i­cant oppor­tu­ni­ty for evi­dence-based scal­able solu­tions
  • Lessons learned from the NHS’ strate­gic pri­or­i­ties
  • Case study: Bay­er — Cog­nifit part­ner­ship
  • Indus­try per­spec­tives:
  •   Greg Bay­er, new CEO of Brain Resource
  •   Kunal Sarkar, Co-Founder and CEO of Lumos Labs
  •   Yann Renard, CTO of Men­sia Tech­nolo­gies
  •   Veroni­ka Litin­s­ki, COO of Cog­nic­i­ti and VP at MaRS

Chap­ter 2: Mar­ket Sur­veys of Beliefs, Behav­iors and Cus­tomer Satisfaction—Pages 26–37

  • March-April 2012: Sur­vey of 3,000+ deci­sion-mak­ers and ear­ly adopters
  • Key take-aways
  • Beliefs around brain health now and in the future
  • Brain train­ing prod­ucts: over­all usage and cus­tomer sat­is­fac­tion
  • Top brain train­ing prod­ucts
  • Sur­vey details

Chap­ter 3: The Com­pet­i­tive Landscape—Pages 38–101

  • Nav­i­gat­ing the land­scape for assess­ments, ther­a­pies, train­ing and ser­vices
  • The Sharp­Brains Research-Mar­ket Momen­tum Matrix
  • Sharp­Brains’ Take on 5 Mar­ket Lead­ers
  • Sharp­Brains’ Take on Top 10 Com­pa­nies to Watch in 2013/2014
  • 5 Mar­ket Lead­ers
  • 10 Com­pa­nies to Watch in 2013/2014
  • Software/mobile com­pa­nies
  • Bio­met­ric-based com­pa­nies
  • Ser­vice-based com­pa­nies

Chap­ter 4. Key Data and Trends by Cus­tomer Segment—Pages 102–126

  • Gain­ing share of well­ness and out-of-pock­et men­tal health dol­lars
  • AAA pro­motes cog­ni­tive train­ing for dri­ving fit­ness
  • New con­sumer-friend­ly assess­ments and mon­i­tor­ing tools
  • From stand­alone prod­ucts to inte­grat­ed plat­forms
  • Indus­try Per­spec­tives: Lind­say Gask­ins, CEO of Mar­bles: The Brain Store
  • Health reform and Men­tal Par­i­ty Law dri­ve adop­tion of first Brain-based Clin­i­cal Deci­sion Sup­port Sys­tems
  • Nation­al Insti­tute of Health (NIH) Pan­el on AD/Cognitive Decline Pre­ven­tion: Our Analy­sis
  • Indus­try Per­spec­tive: Hen­ry Mahnke, CEO of Posit Sci­ence
  • Con­tin­ued Growth of “Brain Fit­ness Cen­ters” in Senior Liv­ing com­mu­ni­ties
  • Com­put­er­ized Cog­ni­tive Behav­ioral Ther­a­py as first-line treat­ment
  • US Health Plans and Insur­ers Expand Cog­ni­tive Well­ness, Retrain­ing, Rehab Toolk­its
  • Rein­vent­ing TBI and schiz­o­phre­nia care
  • What Works Clearinghouse’s take on Fast For­Word, Earo­bics, Read, Write & Type!
  • Rein­vent­ing edu­ca­tion: from con­tent trans­fer to per­son­al­ized capac­i­ty devel­op­ment
  • Indus­try Per­spec­tive: J. Travis Mill­man, new VP/ Gen­er­al Man­ag­er of Cogmed
  • Sports Teams: detect and treat Trau­mat­ic Brain Injury
  • Sports Teams: improv­ing teams’ records
  • Mil­i­tary appli­ca­tions: detect and treat Trau­mat­ic Brain Injury
  • Cor­po­rate Amer­i­ca: new brain-based solu­tions to per­son­al­ize well­ness and train­ing pro­grams
  • The mature work­force adds urgency to brain fit­ness inno­va­tion

Chap­ter 5: The Inno­va­tion Fron­tier: Trans­lat­ing brain sci­ence into real-world solutions—Pages 127–169

  • Key con­di­tions to max­i­mize like­li­hood of trans­fer to real-world out­comes
  • Recent Find­ings in Con­text
  • Debunk­ing 10 typ­i­cal myths
  • Research Exec­u­tive Briefs: Sum­ma­ry Table
  • Cog­ni­tion, neu­ro­pro­tec­tion and aging
  • Mea­sur­ing and enhanc­ing dri­ving fit­ness
  • Sur­vey of evi­dence-based cog­ni­tive train­ing method­olo­gies
  • Cog­ni­tive val­ue and lim­i­ta­tions of 3 types of com­mer­cial videogames
  • Cur­rent and future com­put­er­ized cog­ni­tive behav­ioralther­a­pies
  • Emerg­ing brain-based mark­ers
  • Emerg­ing clin­i­cal tools (EEG/QEEG, TMS, tDCS)

Chap­ter 6: 2010 Inno­va­tion Awards: Ten Case Studies—Pages 170–199

  • Inno­va­tion Case Stud­ies: Sum­ma­ry Table
  • Judg­ing Pan­el, Cri­te­ria and Results
  • Arrow­smith School Case Study
  • USA Hock­ey : Grand Prize Win­ner
  • Nation­wide Mutu­al Insur­ance : Sil­ver Prize Win­ner
  • Uni­ver­si­ty Behav­ioral Health­Care: Final­ist
  • All­state : Sil­ver Prize Win­ner
  • AAA Foun­da­tion for Traf­fic Safe­ty : Final­ist
  • Saint Luke’s Brain and Stroke Insti­tute : Final­ist
  • Oak­land Uni­fied School Dis­trict: Final­ist
  • Men­tal Health Asso­ci­a­tion of Rock­land Coun­ty: Final­ist
  • SCAN Health Plan: Final­ist

Chap­ter 7: 2013–2020 Out­look and Forecasts—Pages 200–211

  • 2013–2020 Out­look: Mar­ket dri­vers and chal­lenges
  • 2020 Fore­casts and sce­nar­ios
  • Cat­e­go­ry risks and mit­i­ga­tion
  • Indus­try Per­spec­tives:
  •   Philip Toman, Founder of Chor­at­e­ch
  •   Evian Gor­don, Chair­man of Brain Resource