Table of Contents
The Digital Brain Health Market 2012–2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning
Executive Summary—Pages 1–5
Chapter 1. The State of the Market—Pages 6–25
- Sizing a rapidly evolving market: cognition and neuroplasticity meet digital health
- 2005–2020 Digital brain health: software meets mobile meets biometrics
- Value proposition and business models per customer segment
- Top recent developments: an industry going mainstream
- Significant strategic and venture Investments since 2010
- Demand: consumers lead the way, inspiring innovators to explore direct and ndirect distribution channels
- Health applications of biometrics
- Policy reforms in the US present a significant opportunity for evidence-based scalable solutions
- Lessons learned from the NHS’ strategic priorities
- Case study: Bayer — Cognifit partnership
- Industry perspectives:
- Greg Bayer, new CEO of Brain Resource
- Kunal Sarkar, Co-Founder and CEO of Lumos Labs
- Yann Renard, CTO of Mensia Technologies
- Veronika Litinski, COO of Cogniciti and VP at MaRS
Chapter 2: Market Surveys of Beliefs, Behaviors and Customer Satisfaction—Pages 26–37
- March-April 2012: Survey of 3,000+ decision-makers and early adopters
- Key take-aways
- Beliefs around brain health now and in the future
- Brain training products: overall usage and customer satisfaction
- Top brain training products
- Survey details
Chapter 3: The Competitive Landscape—Pages 38–101
- Navigating the landscape for assessments, therapies, training and services
- The SharpBrains Research-Market Momentum Matrix
- SharpBrains’ Take on 5 Market Leaders
- SharpBrains’ Take on Top 10 Companies to Watch in 2013/2014
- 5 Market Leaders
- 10 Companies to Watch in 2013/2014
- Software/mobile companies
- Biometric-based companies
- Service-based companies
Chapter 4. Key Data and Trends by Customer Segment—Pages 102–126
- CONSUMERS
- Gaining share of wellness and out-of-pocket mental health dollars
- AAA promotes cognitive training for driving fitness
- New consumer-friendly assessments and monitoring tools
- From standalone products to integrated platforms
- Industry Perspectives: Lindsay Gaskins, CEO of Marbles: The Brain Store
- PROVIDERS OF HEALTHCARE, INSURANCE AND SENIOR LIVING
- Health reform and Mental Parity Law drive adoption of first Brain-based Clinical Decision Support Systems
- National Institute of Health (NIH) Panel on AD/Cognitive Decline Prevention: Our Analysis
- Industry Perspective: Henry Mahnke, CEO of Posit Science
- Continued Growth of “Brain Fitness Centers” in Senior Living communities
- Computerized Cognitive Behavioral Therapy as first-line treatment
- US Health Plans and Insurers Expand Cognitive Wellness, Retraining, Rehab Toolkits
- Reinventing TBI and schizophrenia care
- K12 SCHOOLS
- What Works Clearinghouse’s take on Fast ForWord, Earobics, Read, Write & Type!
- Reinventing education: from content transfer to personalized capacity development
- Industry Perspective: J. Travis Millman, new VP/ General Manager of Cogmed
- EMPLOYERS
- Sports Teams: detect and treat Traumatic Brain Injury
- Sports Teams: improving teams’ records
- Military applications: detect and treat Traumatic Brain Injury
- Corporate America: new brain-based solutions to personalize wellness and training programs
- The mature workforce adds urgency to brain fitness innovation
Chapter 5: The Innovation Frontier: Translating brain science into real-world solutions—Pages 127–169
- Key conditions to maximize likelihood of transfer to real-world outcomes
- Recent Findings in Context
- Debunking 10 typical myths
- Research Executive Briefs: Summary Table
- Cognition, neuroprotection and aging
- Measuring and enhancing driving fitness
- Survey of evidence-based cognitive training methodologies
- Cognitive value and limitations of 3 types of commercial videogames
- Current and future computerized cognitive behavioraltherapies
- Emerging brain-based markers
- Emerging clinical tools (EEG/QEEG, TMS, tDCS)
Chapter 6: 2010 Innovation Awards: Ten Case Studies—Pages 170–199
- Innovation Case Studies: Summary Table
- Judging Panel, Criteria and Results
- Arrowsmith School Case Study
- USA Hockey : Grand Prize Winner
- Nationwide Mutual Insurance : Silver Prize Winner
- University Behavioral HealthCare: Finalist
- Allstate : Silver Prize Winner
- AAA Foundation for Traffic Safety : Finalist
- Saint Luke’s Brain and Stroke Institute : Finalist
- Oakland Unified School District: Finalist
- Mental Health Association of Rockland County: Finalist
- SCAN Health Plan: Finalist
Chapter 7: 2013–2020 Outlook and Forecasts—Pages 200–211
- 2013–2020 Outlook: Market drivers and challenges
- 2020 Forecasts and scenarios
- Category risks and mitigation
- Industry Perspectives:
- Philip Toman, Founder of Choratech
- Evian Gordon, Chairman of Brain Resource