Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Table of Contents

Digital Brain Health report


The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning

Executive Summary—Pages 1-5

Chapter 1. The State of the Market—Pages 6-25

  • Sizing a rapidly evolving market: cognition and neuroplasticity meet digital health
  • 2005-2020 Digital brain health: software meets mobile meets biometrics
  • Value proposition and business models per customer segment
  • Top recent developments: an industry going mainstream
  • Significant strategic and venture Investments since 2010
  • Demand: consumers lead the way, inspiring innovators to explore direct and ndirect distribution channels
  • Health applications of biometrics
  • Policy reforms in the US present a significant opportunity for evidence-based scalable solutions
  • Lessons learned from the NHS’ strategic priorities
  • Case study: Bayer – Cognifit partnership
  • Industry perspectives:
  •   Greg Bayer, new CEO of Brain Resource
  •   Kunal Sarkar, Co-Founder and CEO of Lumos Labs
  •   Yann Renard, CTO of Mensia Technologies
  •   Veronika Litinski, COO of Cogniciti and VP at MaRS

Chapter 2: Market Surveys of Beliefs, Behaviors and Customer Satisfaction—Pages 26-37

  • March-April 2012: Survey of 3,000+ decision-makers and early adopters
  • Key take-aways
  • Beliefs around brain health now and in the future
  • Brain training products: overall usage and customer satisfaction
  • Top brain training products
  • Survey details

Chapter 3: The Competitive Landscape—Pages 38-101

  • Navigating the landscape for assessments, therapies, training and services
  • The SharpBrains Research-Market Momentum Matrix
  • SharpBrains’ Take on 5 Market Leaders
  • SharpBrains’ Take on Top 10 Companies to Watch in 2013/2014
  • 5 Market Leaders
  • 10 Companies to Watch in 2013/2014
  • Software/mobile companies
  • Biometric-based companies
  • Service-based companies

Chapter 4. Key Data and Trends by Customer Segment—Pages 102-126

  • Gaining share of wellness and out-of-pocket mental health dollars
  • AAA promotes cognitive training for driving fitness
  • New consumer-friendly assessments and monitoring tools
  • From standalone products to integrated platforms
  • Industry Perspectives: Lindsay Gaskins, CEO of Marbles: The Brain Store
  • Health reform and Mental Parity Law drive adoption of first Brain-based Clinical Decision Support Systems
  • National Institute of Health (NIH) Panel on AD/Cognitive Decline Prevention: Our Analysis
  • Industry Perspective: Henry Mahnke, CEO of Posit Science
  • Continued Growth of “Brain Fitness Centers” in Senior Living communities
  • Computerized Cognitive Behavioral Therapy as first-line treatment
  • US Health Plans and Insurers Expand Cognitive Wellness, Retraining, Rehab Toolkits
  • Reinventing TBI and schizophrenia care
  • What Works Clearinghouse’s take on Fast ForWord, Earobics, Read, Write & Type!
  • Reinventing education: from content transfer to personalized capacity development
  • Industry Perspective: J. Travis Millman, new VP/ General Manager of Cogmed
  • Sports Teams: detect and treat Traumatic Brain Injury
  • Sports Teams: improving teams’ records
  • Military applications: detect and treat Traumatic Brain Injury
  • Corporate America: new brain-based solutions to personalize wellness and training programs
  • The mature workforce adds urgency to brain fitness innovation

Chapter 5: The Innovation Frontier: Translating brain science into real-world solutions—Pages 127-169

  • Key conditions to maximize likelihood of transfer to real-world outcomes
  • Recent Findings in Context
  • Debunking 10 typical myths
  • Research Executive Briefs: Summary Table
  • Cognition, neuroprotection and aging
  • Measuring and enhancing driving fitness
  • Survey of evidence-based cognitive training methodologies
  • Cognitive value and limitations of 3 types of commercial videogames
  • Current and future computerized cognitive behavioraltherapies
  • Emerging brain-based markers
  • Emerging clinical tools (EEG/QEEG, TMS, tDCS)

Chapter 6: 2010 Innovation Awards: Ten Case Studies—Pages 170-199

  • Innovation Case Studies: Summary Table
  • Judging Panel, Criteria and Results
  • Arrowsmith School Case Study
  • USA Hockey : Grand Prize Winner
  • Nationwide Mutual Insurance : Silver Prize Winner
  • University Behavioral HealthCare: Finalist
  • Allstate : Silver Prize Winner
  • AAA Foundation for Traffic Safety : Finalist
  • Saint Luke’s Brain and Stroke Institute : Finalist
  • Oakland Unified School District: Finalist
  • Mental Health Association of Rockland County: Finalist
  • SCAN Health Plan: Finalist

Chapter 7: 2013-2020 Outlook and Forecasts—Pages 200-211

  • 2013-2020 Outlook: Market drivers and challenges
  • 2020 Forecasts and scenarios
  • Category risks and mitigation
  • Industry Perspectives:
  •   Philip Toman, Founder of Choratech
  •   Evian Gordon, Chairman of Brain Resource