Webinar: Top 10 Cognitive Fitness Events of 2008 — A Market Update
What: Alvaro Fernandez, CEO of SharpBrains and member of the World Economic ForumÃ¢â‚¬â„¢s Council on the Challenges of Gerontology, will lead a webinar discussing the Top 10 Cognitive Fitness Events of 2008.
The Top 10 Cognitive Fitness Events include:Ã‚Â
1) February: Dakim secures a $10.6m investment from Galen Partners. Jack LaLanne becomes spokesperson.
2) April: The Government of Ontario, Canada, invests $10m in Baycrest to develop and commercialize cognitive fitness technologies.
3) April: University of Michigan researchers reveal in the Proceedings of the National Academy of Sciences how computerized working memory training can generalize and improve fluid intelligence in healthy adults.
4) May: Humana unveils Games for Health initiatives, not renewing its agreement with Posit Science.
5) June: The US Army launches a new policy requiring cognitive screenings of all soldiers before deployment (in order to better diagnose potential brain-based disorders such as PTSD and TBI upon return).
6) June: Lumos Labs secures $3m investment from FirstMark Capital and Norwest Venture Partners.
7) July: health insurer OptumHealth announces a 3‑year, $18m agreement with Brain Resource to offer web-based cognitive assessments to inform clinical diagnostics and treatments.
8) August: CogniFit secures $5m from Milk Capital.
9) September: The Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act of 2008 is signed into law.
10) October: Allstate launches a large-scale research project to measure the impact of Posit Science InSight on driver safety for adults aged 50–75.
Context: The market for software applications that can help assess and enhance cognitive functions (Cognitive Fitness) is rapidly growing, as outlined in SharpBrainsÃ¢â‚¬â„¢ report The State of the Brain Fitness Software Market 2008 (see Market Report). Published in March of this year, the report estimates that Brain Fitness market revenues grew from $100m in 2005 to $225m in 2007, in the US alone. Important developments during 2008 underscore the solid fundamentals for the continued growth of this category: public policy initiatives, wide scale cognitive assessments, multiple venture capital investments, major initiatives by insurance companies, and new published research. SharpBrains forecasts the market to grow above $2b by 2015.
When: Thursday December 11th, 2008, from 12:00 to 1:00 pm Pacific Time. The same webinar will be repeated on Thursday December 18th, from 9:00 to 10:00 am Pacific Time.
Notes: Instructions for selecting the date (December 11th or 18th) and accessing the Webinar will be emailed to you one business day after you register below. Your registration is for 1 computer and 1 individual only. PowerPoint slides will be shared with participants one business day after the event.
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