Sharp Brains: Brain Fitness and Cognitive Health News

Innovation Awards

We are pleased to announce the new annu­al Brain Fit­ness Inno­va­tion Awards, designed to fos­ter inno­va­tion and best prac­tice shar­ing by cel­e­brat­ing out­stand­ing pio­neers who apply neu­ro­plas­tic­i­ty-based research and tools in the “real world”. The awards will rec­og­nize orga­ni­za­tions that are devis­ing and imple­ment­ing results-ori­ent­ed and scal­able ini­tia­tives that demon­strate their com­mit­ment to the brain fit­ness of their clients, mem­bers, patients, stu­dents or employ­ees, and show­case inno­v­a­tive uses of non-inva­sive tools to improve cog­ni­tive and emo­tion­al func­tions and “real-world” out­comes.

Brain Fitness Innovation Awards


1 Grand Prize Win­ner will receive: $2,500 check, con­sult­ing ses­sion with Sharp­Brains staff, 2 tick­ets for each Sharp­Brains Sum­mits in 2011; 10 signed copies of The Sharp­Brains Guide to Brain Fit­ness

2 Sil­ver Prize Win­ners will each receive: $1,000 check, con­sult­ing ses­sion with Sharp­Brains staff, 2 tick­ets for each Sharp­Brains Sum­mits in 2011, 10 signed copies of The Sharp­Brains Guide to Brain Fit­ness

7 Final­ists will each receive: $250 check, 1 tick­et for each Sharp­Brains Sum­mits in 2011, 10 signed copies of The Sharp­Brains Guide to Brain Fit­ness

How to Apply

Orga­ni­za­tions can use this Entry Form to sub­mit entries (opens a Word doc­u­ment).

The 2010 Brain Fit­ness Inno­va­tion Awards will rec­og­nize unique ini­tia­tives that not only bring mea­sur­able ben­e­fits to end users but also are close­ly con­nect­ed to fur­ther­ing the objec­tives of the orga­ni­za­tion in which they oper­ate, via (for exam­ple) increased customer/ patient sat­is­fac­tion, employ­ee engage­ment, brand­ing ben­e­fits, pro­fes­sion­al devel­op­ment gains, and oth­ers. All eli­gi­ble sub­mis­sions will be eval­u­at­ed based on the fol­low­ing criteria: Mea­sur­able Ben­e­fits for end users, Mea­sur­able Ben­e­fits for organization, Cre­ativ­i­ty and Inno­va­tion of approach, Scal­a­bil­i­ty of initiative, Val­ue of Lessons Learned.

Main Dates

By April 15th: All entries col­lect­ed
By April 30th: Sharp­Brains staff selects 10 final­ists
By May 15th: judges score final­ists and select 1 Grand Prize Win­ner and 2 Sil­ver Prize Win­ners
May 24th: Win­ners will be announced on Mon­day, May 24th, 2010

Con­firmed Judges:

shiv-babaBaba Shiv, Pro­fes­sor at Stan­ford Busi­ness School, con­ducts research on con­sumer deci­sion mak­ing and deci­sion neu­ro­science, with spe­cif­ic empha­sis on the neu­ro­log­i­cal under­pin­nings of emo­tion and moti­va­tion in deci­sion mak­ing. His recent work exam­ines the poten­tial for non­con­scious place­bo effects relat­ed to pric­ing. He is cur­rent­ly the edi­tor of the Jour­nal of Con­sumer Research and sits on the edi­to­r­i­al board of the Jour­nal of Con­sumer Psy­chol­o­gy and the Jour­nal of Mar­ket­ing Research.

Bill0828Bill Tuck­er, Man­ag­ing Direc­tor at Edu­ca­tion Sec­tor, is a social entre­pre­neur who has found­ed and led both non­prof­it orga­ni­za­tions and for-prof­it com­pa­nies. He is respon­si­ble for man­ag­ing the day-to-day oper­a­tions of Edu­ca­tion Sec­tor, and also leads pol­i­cy work focused on tech­nol­o­gy and inno­va­tion. His involve­ment in edu­ca­tion dates to ear­ly in his career, when he man­aged a middle/high school stu­dent vol­un­teer and ser­vice learn­ing pro­gram, work­ing with 22 schools and over 75 non­prof­it orga­ni­za­tions, and served as a com­mu­ni­ty orga­niz­er for an adult lit­er­a­cy pro­gram. He is a grad­u­ate of Duke Uni­ver­si­ty and has both an MBA and a Master’s of Edu­ca­tion from Stan­ford Uni­ver­si­ty.

murphyBri­an Mur­phy, Pres­i­dent of De Anza Col­lege, has led De Anza Col­lege since 2004 with a key focus on the prepa­ra­tion of stu­dents to be active, involved cit­i­zens com­mit­ted to trans­form­ing their com­mu­ni­ties. Previously, Pres­i­dent Mur­phy served for 12 years as exec­u­tive direc­tor of the San Fran­cis­co Urban Insti­tute at San Fran­cis­co State Uni­ver­si­ty, and was chief con­sul­tant to the Cal­i­for­nia State Legislature’s reviews of the Mas­ter Plan for High­er Edu­ca­tion and the com­mu­ni­ty col­lege reform process in the late 1980s. He has taught polit­i­cal the­o­ry and Amer­i­can gov­ern­ment at the Uni­ver­si­ty of Cal­i­for­nia, San­ta Cruz, San­ta Clara Uni­ver­si­ty and San Fran­cis­co State Uni­ver­si­ty.

jenningsCharles Jen­nings, Direc­tor of the McGov­ern Insti­tute Neu­rotech­nol­o­gy Pro­gram, MIT, became an edi­tor with the sci­en­tif­ic jour­nal Nature fol­low­ing post­doc­tor­al stud­ies in devel­op­men­tal biol­o­gy at Har­vard and MIT. He was the found­ing edi­tor of Nature Neu­ro­science, wide­ly con­sid­ered a lead­ing jour­nal in its field. More recent­ly, he was the first exec­u­tive direc­tor of the Har­vard Stem Cell Insti­tute, and he con­tin­ues to serve as an advi­sor to the Con­necti­cut Stem Cell Research Pro­gram.

house_for-webChuck House, Exec­u­tive Direc­tor of Stan­ford Media X, leads Stan­ford University’s Indus­try Affil­i­ate research pro­gram on media and tech­nol­o­gy, and is a senior research schol­ar in the Human Sci­ences and Tech­nol­o­gy Advanced Research divi­sion at Stan­ford. Pre­vi­ous­ly, he was the direc­tor of Soci­etal Impact of Tech­nol­o­gy for Intel Cor­po­ra­tion, and the first Direc­tor of Intel’s Vir­tu­al Research Col­lab­o­ra­to­ry. He recent­ly co-authored The HP Phe­nom­e­non: Inno­va­tion and Busi­ness Trans­for­ma­tion (Stan­ford Uni­ver­si­ty Press, Octo­ber 2009).

colinmilnerCol­in Mil­ner, Founder and CEO of the Inter­na­tion­al Coun­cil on Active Aging (ICAA), is one of the world’s vision­ar­ies on the health and well-being of the old­er adult. Mil­ner is a mem­ber of the Glob­al Agen­da Coun­cils ini­tia­tive run by the World Eco­nom­ic Forum, the active-aging spokesper­son for the Cana­di­an Asso­ci­a­tion of Fit­ness Pro­fes­sion­als, and the res­i­dent indus­try expert on aging for the Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion. An award-win­ning writer, Mil­ner has authored more than 200 arti­cles on aging-relat­ed issues.

elizabeth_edgerly-head-shot-1Eliz­a­beth Edger­ly, Nation­al Spokesper­son for Alzheimer’s Asso­ci­a­tion “Main­tain Your Brain”, is the Chief Pro­gram Offi­cer for the Alzheimer’s Asso­ci­a­tion and nation­al spokesper­son for the Association’s Main­tain Your Brain pro­gram. She over­sees the many pro­grams of the Asso­ci­a­tion for patients, fam­i­lies and health care pro­fes­sion­als. In addi­tion, she staffs the Med­ical Sci­en­tif­ic Advi­so­ry Coun­cil of the Alzheimer’s Asso­ci­a­tion – North­ern Cal­i­for­nia. She received her Ph.D. in clin­i­cal psy­chol­o­gy at the State Uni­ver­si­ty of New York and spe­cial­ized in geropsy­chol­o­gy and neu­ropsy­chol­o­gy. Dr. Edger­ly joined the Alzheimer’s Asso­ci­a­tion after com­plet­ing a fel­low­ship in clin­i­cal geropsy­chol­o­gy at the Palo Alto VA Hos­pi­tal.

gloria_cavanaughGlo­ria Cavanaugh, For­mer Pres­i­dent of the Amer­i­can Soci­ety on Aging, retired in 2006 as Pres­i­dent and CEO after lead­ing the orga­ni­za­tion for 31 years and trans­form­ing it from being a region­al asso­ci­a­tion to a nation­al one with over 6,000 mem­bers. Ms. Cavanaugh is a found­ing mem­ber and for­mer Board Chair of the Nation­al Alliance for Care­giv­ing, and served as a Judge for the AARP Best Employ­ers for Work­ers Over 50 Pro­gram. In addi­tion to man­ag­ing her San Fran­cis­co-based con­sult­ing prac­tice, Cavanaugh cur­rent­ly serves on the boards of sev­er­al orga­ni­za­tions and coali­tions.

150px-Kenneth_Kosik-150x150Ken­neth Kosik, Co-Direc­tor of UC-San­ta Bar­bara Neu­ro­science Research Insti­tute, holds an M.D. degree from the Med­ical Col­lege of Penn­syl­va­nia. From 1980 until 2005 he held var­i­ous appoint­ments at the Har­vard Med­ical School where he became Pro­fes­sor of Neu­rol­o­gy and Neu­ro­science. In the fall of 2004 he assumed the co-direc­tor­ship of the Neu­ro­science Research Insti­tute and the Har­ri­man Chair at the Uni­ver­si­ty of Cal­i­for­nia San­ta Bar­bara. He has received mul­ti­ple awards, includ­ing a Whitak­er Health Sci­ences Award from Mass­a­chu­setts Insti­tute of Tech­nol­o­gy, the Derek Den­ny-Brown Neu­ro­log­i­cal Schol­ar Award from the Amer­i­can Neu­ro­log­i­cal Asso­ci­a­tion, the Zenith Award from the Alzheimer’s Asso­ci­a­tion, and a NASA Group Achieve­ment Award to the Neu­ro­lab Sci­ence Team.

MargaretMorrisMar­garet Mor­ris, Senior Researcher at Intel’s Dig­i­tal Health Group, stud­ies the ways that emerg­ing tech­nolo­gies can enhance men­tal and phys­i­cal well­be­ing. She con­ducts ethno­graph­ic research to iden­ti­fy needs and works with engi­neers to devel­op and eval­u­ate explorato­ry pro­to­types. Pri­or to join­ing Intel in 2002, she stud­ied tech­nol­o­gy adop­tion in Sapient’s Expe­ri­ence Mod­el­ling group. Margie com­plet­ed her Ph.D. in Clin­i­cal Psy­chol­o­gy with a minor in Behav­iour­al Neu­ro­science at the Uni­ver­si­ty of New Mex­i­co, her clin­i­cal intern­ship at the San Fran­cis­co VA Med­ical Cen­tre, and her post­doc­tor­al fel­low­ship at Stan­ford Uni­ver­si­ty. She has a B.A. in Eng­lish from Haver­ford Col­lege.

339fc3fNigel Smith, AARP Strat­e­gy and Plan­ning Direc­tor, is respon­si­ble for devel­op­ing decen­tral­ized inno­va­tion mod­els for AARP and for con­sult­ing with busi­ness units in the exe­cu­tion of inno­va­tion process­es. Pri­or to AARP, Nigel was the Direc­tor or Prod­uct Inno­va­tion for Visa USA. Oth­er pro­fes­sion­al expe­ri­ences have been with McK­in­sey & Com­pa­ny, Gold­man Sachs Group, and KPMG. Nigel holds a Mas­ters in Busi­ness Admin­is­tra­tion degree from Stan­ford Uni­ver­si­ty and a Bach­e­lors in Busi­ness Admin­is­tra­tion degree from Howard Uni­ver­si­ty.

picture-44Rod Fal­con, Direc­tor of Health Hori­zons Pro­gram at the Insti­tute For The Future, directs research across a range of health and health care issues with an empha­sis on the glob­al health econ­o­my: evolv­ing con­sumer health mar­kets, do-it-your­self health care, the shift­ing of care out­side clin­i­cal set­tings, and the grow­ing num­ber of peo­ple turn­ing to tech­nol­o­gy to become bet­ter-than-well. Rod has a B.A. in Amer­i­can his­to­ry and eth­nic stud­ies and an M.P.P. from the Uni­ver­si­ty of Cal­i­for­nia, Berke­ley. Out­side work, Rod keeps busy learn­ing the myr­i­ad sto­ries of his own large extend­ed fam­i­ly.

DrMacknikStephen Mack­nik, Lab Direc­tor at Bar­row Neu­ro­log­i­cal Insti­tute, has seen his research and sci­en­tif­ic out­reach activ­i­ties fea­tured in the New York Times, The Wall Street Journal,The Chica­go Tri­bune, The Boston Globe, NPR, and Der Spiegel, among hun­dreds of media sto­ries. He is board mem­ber of Sci­en­tif­ic Amer­i­can, where he has pub­lished sev­er­al fea­ture arti­cles and for which he pub­lished a free month­ly online col­umn on the neu­ro­science of illu­sions.

susanhoffman.thumbnailSusan Hoff­man, Direc­tor of OLLI @ Berke­ley, leads the Osh­er Life­long Learn­ing Insti­tute with­in the Vice Provost’s Office for Teach­ing and Learn­ing at UC Berke­ley. For the past fif­teen years she has worked at UC and CSU cam­pus­es launch­ing new inter­dis­ci­pli­nary and inter­na­tion­al pro­grams. Before then, she served as the Exec­u­tive Direc­tor of the Cal­i­for­nia Con­fed­er­a­tion of the Arts, rep­re­sent­ing Cal­i­for­nia artists, art edu­ca­tors and arts orga­ni­za­tions in Sacra­men­to and Wash­ing­ton for a decade. Her cre­ative work includes being a writer and film­mak­er. Her fac­ul­ty appoint­ments have been in cre­ative writ­ing, the­atre and polit­i­cal phi­los­o­phy.

Fre­quent­ly Asked Ques­tions

Is there a for­mal nom­i­na­tion process?
No. Any orga­ni­za­tion can sub­mit an entry, and/ or encour­age oth­ers to do so.

Can a ven­dor and a client orga­ni­za­tion sub­mit a joint entry? if not, who sub­mits the entry, and who wins the Award?
The Awards are designed to direct­ly rec­og­nize Users, not Ven­dors. The pri­ma­ry orga­ni­za­tion to sub­mit an entry and receive the Award is the one using lat­est tools and pro­grams (tech­nol­o­gy-based on not) to take care of the brain fit­ness of their own clients/ patients/ employ­ees. Now, the tools and pro­grams used will be pub­licly rec­og­nized as part of Award Winner’s entry and case study.

Your eval­u­a­tion cri­te­ria include “Val­ue of Lessons Learned” (20%). What you mean by ‘lessons learned”?
Pio­neers are will­ing to learn by doing and to share insights from their expe­ri­ence with oth­er orga­ni­za­tions which may be con­sid­er­ing sim­i­lar ini­tia­tives. For exam­ple, what were some dif­fi­cul­ties in imple­ment­ing and grow­ing the pro­gram? what was end user response? how were results mea­sured? what tool/s were select­ed and why?

Will the infor­ma­tion con­tained in the sub­mit­ted Entries be shared? They may be great case stud­ies
Full 3 Win­ning Entries will be shared pub­licly, while full Final­ist Entries will only be shared with Sum­mit par­tic­i­pants.

Overview of Summit Agenda

Monday January 18th, 2010:

8-8.15. My Continued Love Affair with the Brain. Marian
Diamond, UC-Berkeley

8.15-9.15am. Cognition & Neuroplasticity: The New Health & Wellness

  • Alvaro Fernandez, SharpBrains
  • Tom Warden, Allstate
  • David Whitehouse, OptumHealth Behavioral Solutions
  • William Reichman, Baycrest

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers
and Adults

  • Steven Aldrich, Posit Science
  • Shlomo Breznitz, CogniFit
  • Jerri Edwards, University of South Florida
  • Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

  • Kunal Sarkar, Lumos Labs
  • Elizabeth Zelinski, USC Davis School of Gerontology
  • Dan Michel, Dakim
  • Michael Cole, Vivity Labs

1.45-3.15pm. Next Generation Cognitive & Emotional Health Assessments

  • Evian Gordon, Brain Resource
  • Misha Pavel, OHSU
  • Albert “Skip” Rizzo, USC

3.30-4pm. The Future of Cognitive Health Tech - Intel's Perspective

  • Margaret Morris, Senior Researcher
  • Muki Hansteen-Izora, Strategist

Tuesday January 19th, 2010:

8-8.15am. Innovation, People and Technology.Chuck House, Stanford Media X

815-9.15am. Neurocognition & Medicine: Implications for Research,
Diagnosis, and Treatment

  • Keith Wesnes, United BioSource Corporation
  • Adam Gazzaley, UCSF
  • Michel Noir, SBT / HappyNeuron
  • Laurence Hirshberg, NeuroDevelopment Center

9.30-11am. How Can Neuroscience Inform and Refine Mental Health Care

  • Michael Merzenich, UCSF
  • Torkel Klingberg, Karolinska Institute
  • Joshua Steinerman, Albert Einstein – Montefiore Medical Center
  • Yaakov Stern, Columbia University

Noon-1.30pm. Integrating Cognition with Home Health and Medical
Home Models

  • Kenneth Kosik, UC Santa Barbara
  • Jonas Jendi, Cogmed
  • Holly Jimison, Oregon Health & Science University
  • Jesse Wright, University of Louisville

1.45-3.15pm. What's Next: Entrepreneurial And Funding Perpectives

  • Tim Chang, Norwest Venture Partners
  • Richard Levinson, Attention Control Systems
  • Lisa Schoonerman, VibrantBrains
  • Veronika Litinski, MaRS Venture Group

3.30-4pm. Future Standards and Channels for Neuroplasticity-based

  • Stephen Macknik, Barrow Neurological Institute
  • Charles Jennings, MIT
  • P Murali Doraiswamy, Duke University

Wednesday, January 20th, 2010:

Expo Day

  • 9am. Baycrest
  • 10am. CogniFit
  • 11am. Posit Science
  • Noon. SBT/ HappyNeuron
  • 1pm. SharpBrains

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