Market Intelligence: Digital Platforms for Brain/ Cognitive Assessment, Monitoring and Enhancement

(This is an exam­ple of the mar­ket intel­li­gence we pre­pare for clients as part of our advi­so­ry services)

Digital Brain Health report


Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness. – Alexan­dra More­house, VP Brand Man­age­ment at Kaiser Permanente.

The Digital Brain Health Market 2012–2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning

Pub­lished in Jan­u­ary 2013, and now includ­ing a 7‑page mar­ket update dat­ed Feb­ru­ary 2016, this 211-page mar­ket report tracks devel­op­ments at over fifty pub­lic and pri­vate com­pa­nies offer­ing ful­ly auto­mat­ed appli­ca­tions designed to assess, mon­i­tor and/ or enhance cog­ni­tion and brain func­tion­ing, and pro­vides impor­tant indus­try data, insights and analy­sis to help exec­u­tives, entre­pre­neurs, technology/ health inno­va­tors and pol­i­cy mak­ers nav­i­gate the rapid­ly grow­ing brain train­ing and cog­ni­tive assess­ments field. The report dis­cuss­es the tech­nol­o­gy and mar­ket oppor­tu­ni­ties aris­ing from grow­ing neu­ro­science find­ings on behav­ioral health, healthy aging, peak per­for­mance, and a num­ber of dis­or­ders such as atten­tion deficits, dyslex­ia, stroke and trau­mat­ic brain injury, schiz­o­phre­nia, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides infor­ma­tion and frame­works to help insti­tu­tions make informed invest­ment, part­ner­ing and pur­chase decisions.

The report includes:

  • Sur­vey: The com­plete results of an exclu­sive Sharp­Brains mar­ket sur­vey with 3,000+ respondents
  • Ven­dor analy­sis: A pro­pri­etary Mar­ket & Research Momen­tum method­ol­o­gy to objec­tive­ly ana­lyze 47 tech­nol­o­gy ven­dors, com­bined with 53 in-depth com­pa­ny profiles
  • Pro­pri­etary Mar­ket data: 2005–2012 mar­ket esti­mates and 2013–2020 mar­ket pro­jec­tions per cus­tomer seg­ment and tech­nol­o­gy type; 8 Indus­try Per­spec­tives writ­ten by key indus­try leaders
  • Research analy­sis: 23 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs

These are 10 Pre­dic­tions, based on the mar­ket report, on How Dig­i­tal Plat­forms can Trans­form Brain Fit­ness and Cog­ni­tive Assessments:

  1. More than one mil­lion adults in North Amer­i­ca alone will take a self-admin­is­tered annu­al brain health check-up via their iPad or Android tablet.
  2. More than one mil­lion ama­teur ath­letes will bet­ter man­age pos­si­ble con­cus­sions by tak­ing cog­ni­tive base­line tests via a mobile device.
  3. More than 150,000 teenage and adult AAA mem­bers will access web-based brain train­ing to become safer drivers.
  4. Bio­met­rics-aid­ed med­i­ta­tion will become the next big thing in cor­po­rate and con­sumer wellness.
  5. iPad-based cog­ni­tive screen­ings will inform more diag­noses of Alzheimer’s dis­ease and MCI than neuroimaging.
  6. Patients with Mul­ti­ple Scle­ro­sis in at least 10 coun­tries will be offered online cog­ni­tive train­ing togeth­er with drug-based ther­a­py to help address their condition.
  7. Insom­nia and depres­sion will be first-line treat­ed with com­put­er­ized Cog­ni­tive Behav­ioral Ther­a­py in at least two nation­al health services.
  8. The industry’s first brain-based bio­mark­er to pre­dict depres­sion treat­ment respons­es will be cleared by the FDA.
  9. Brain train­ing firm Lumos Labs and/or bio­met­rics-based devel­op­er Neu­roSky will file for an IPO.
  10. At least one major insur­er will launch an edu­ca­tion­al cam­paign to help adults proac­tive­ly take charge of their own “brain fit­ness” nav­i­gat­ing emerg­ing research and dig­i­tal brain health tools.