Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Be heard on leading applied neuroscience and brain health blog and community

SharpBrains.com is a lead­ing blog and online com­mu­ni­ty for brain health and applied neu­ro­science, with 100,000+ month­ly read­ers, 40,000+ opt-in eNewslet­ter sub­scribers and 8,000+ fol­low­ers on Face­book, Twit­ter, LinkedIn and RSS.

The web­site and blog are curat­ed by the staff at Sharp­Brains, the inde­pen­dent mar­ket research firm  that pub­lish­es The Sharp­Brains Guide to Brain Fit­ness –recent­ly named a Best Book by AARP– and pro­duces the annu­al Sharp­Brains Sum­mit–the largest vir­tu­al con­fer­ence on brain health, applied neu­ro­science and inno­va­tion–, among oth­er activ­i­ties.

You can engage this grow­ing and influ­en­tial audi­ence by sub­mit­ting a guest arti­cle on any top­ic relat­ed to brain health that meets our qual­i­ty stan­dards.

Pre­ferred blog arti­cles are about 500–800 jar­gon-free words in length, well-writ­ten and rel­e­vant both to pro­fes­sion­als and to a gen­er­al  audi­ence, and con­sis­tent with, if not explic­it­ly based on, up-to-date top-qual­i­ty pub­lished research.

Sub­mis­sions from com­mer­cial enti­ties should be authored by the chief sci­en­tist or med­ical offi­cer and con­tain no explic­it men­tion of the com­pa­ny in the body of the arti­cle. Accept­ed pieces will include an exter­nal link in the byline, and will be pub­lished on the blog and fea­tured via eNewslet­ter and social media. Authors retain rights to their pieces, which may be pub­lished else­where two days after they appear on SharpBrains.com.

Arti­cles can be sub­mit­ted via this Con­tact Us form for con­sid­er­a­tion. Please include:

  • Title and body of blog post (just the text, we will deal with final for­mat­ting lat­er, if piece is accept­ed)
  • a 1–2 line byline indi­cat­ing your rel­e­vant affil­i­a­tions and cre­den­tials
  • a link to an exter­nal web­site where read­ers can learn more about your organization/ work
  • (if you use Twit­ter) your Twit­ter han­dle

We will respond in two busi­ness days indi­cat­ing whether your arti­cle is fit for pub­li­ca­tion in SharpBrains.com.

If you are look­ing for rel­e­vant top­ics to dis­cuss, please spend some time famil­iar­iz­ing your­self with sharpbrains.com and please also con­sult this recent series on The Busi­ness and Ethics of the Brain Fit­ness:

The series ends with the fol­low­ing call to action:

Edu­cate the pub­lic
Ramp up efforts to build pub­lic aware­ness around a cul­ture of brain fit­ness and men­tal cap­i­tal across the lifes­pan, includ­ing estab­lish­ing clear links to dai­ly life and work and the role of cog­ni­tive, emo­tional, and self-reg­u­la­tion fac­tors. Too many peo­ple still view men­tal capac­ity as a kind of uni­fied trait (such as IQ) that is deter­mined by our genes and can only decline with age.

Make it eas­ier to nav­i­gate claims
Easy-to-under­stand and research-based tax­onomies could help con­sumers and pro­fes­sion­als eval­u­ate prod­uct claims. Per­haps a label­ing sys­tem, sim­i­lar to the Good House­keep­ing Seal of Approval, will emerge at the ini­tia­tive of a reg­u­la­tor or of the indus­try.

Offer objec­tive cog­ni­tive assess­ment tools
It has been said that “you can’t man­age what you can’t mea­sure.” Reli­able, objec­tive assess­ment tools are crit­i­cal. Ide­ally, assess­ments would be adapt­ed to the par­tic­u­lar cog­ni­tive demands of dif­fer­ent pri­or­i­ties and set­tings such as work­place per­for­mance, func­tional aging, dri­ving, work­ing as a pilot, or clin­i­cal con­di­tions. Per­haps the sin­gle most effec­tive way to bring cog­ni­tive research into the main­stream con­ver­sa­tion would be if peo­ple took an “annu­al brain check-up” (ASA-MetLife Foun­da­tion, 2006) to under­stand their own oppor­tu­ni­ties for improve­ment and progress, and to sup­port clin­i­cal deci­sion mak­ing.

Empha­size brain fit­ness at the pro­fes­sional lev­el
Pro­fes­sional asso­ci­a­tions could beef up their efforts to add a brain fit­ness lens to their exist­ing offer­ings; this could help incor­po­rate an empha­sis on cog­ni­tion, neu­ro­plas­tic­ity, and men­tal well­ness into main­stream activ­i­ties.

Advo­cate for more and bet­ter research
There are two main pri­or­i­ties for research: to devel­op wide­ly accept­ed out­come stan­dards, includ­ing an estab­lished set of “func­tional mark­ers” at dif­fer­ent lev­els (such as brain-based, cog­ni­tive, and behav­ioral-func­tion­al) for dif­fer­ent pop­u­la­tions; and to fund tri­als that test mul­ti­modal inter­ven­tions. Iden­ti­fy­ing the respec­tive and com­ple­men­tary ben­e­fits of dif­fer­ent types of inter­ven­tions can result in bet­ter inte­grated and per­son­al­ized prod­ucts and pro­grams.

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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