Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Be heard on leading applied neuroscience and brain health blog and community is a leading blog and online community for brain health and applied neuroscience, with 100,000+ monthly readers, 40,000+ opt-in eNewsletter subscribers and 8,000+ followers on Facebook, Twitter, LinkedIn and RSS.

The website and blog are curated by the staff at SharpBrains, the independent market research firm  that publishes The SharpBrains Guide to Brain Fitness –recently named a Best Book by AARP– and produces the annual SharpBrains Summit–the largest virtual conference on brain health, applied neuroscience and innovation–, among other activities.

You can engage this growing and influential audience by submitting a guest article on any topic related to brain health that meets our quality standards.

Preferred blog articles are about 500-800 jargon-free words in length, well-written and relevant both to professionals and to a general  audience, and consistent with, if not explicitly based on, up-to-date top-quality published research.

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Articles can be submitted via this Contact Us form for consideration. Please include:

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If you are looking for relevant topics to discuss, please spend some time familiarizing yourself with and please also consult this recent series on The Business and Ethics of the Brain Fitness:

The series ends with the following call to action:

Edu­cate the pub­lic
Ramp up efforts to build pub­lic aware­ness around a cul­ture of brain fit­ness and men­tal cap­i­tal across the lifes­pan, includ­ing estab­lish­ing clear links to daily life and work and the role of cog­ni­tive, emo­tional, and self-regulation fac­tors. Too many peo­ple still view men­tal capac­ity as a kind of uni­fied trait (such as IQ) that is deter­mined by our genes and can only decline with age.

Make it eas­ier to nav­i­gate claims
Easy-to-understand and research-based tax­onomies could help con­sumers and pro­fes­sion­als eval­u­ate prod­uct claims. Per­haps a label­ing sys­tem, sim­i­lar to the Good House­keep­ing Seal of Approval, will emerge at the ini­tia­tive of a reg­u­la­tor or of the industry.

Offer objec­tive cog­ni­tive assess­ment tools
It has been said that “you can’t man­age what you can’t mea­sure.” Reli­able, objec­tive assess­ment tools are crit­i­cal. Ide­ally, assess­ments would be adapted to the par­tic­u­lar cog­ni­tive demands of dif­fer­ent pri­or­i­ties and set­tings such as work­place per­for­mance, func­tional aging, dri­ving, work­ing as a pilot, or clin­i­cal con­di­tions. Per­haps the sin­gle most effec­tive way to bring cog­ni­tive research into the main­stream con­ver­sa­tion would be if peo­ple took an “annual brain check-up” (ASA-MetLife Foun­da­tion, 2006) to under­stand their own oppor­tu­ni­ties for improve­ment and progress, and to sup­port clin­i­cal deci­sion making.

Empha­size brain fit­ness at the pro­fes­sional level
Pro­fes­sional asso­ci­a­tions could beef up their efforts to add a brain fit­ness lens to their exist­ing offer­ings; this could help incor­po­rate an empha­sis on cog­ni­tion, neu­ro­plas­tic­ity, and men­tal well­ness into main­stream activities.

Advo­cate for more and bet­ter research
There are two main pri­or­i­ties for research: to develop widely accepted out­come stan­dards, includ­ing an estab­lished set of “func­tional mark­ers” at dif­fer­ent lev­els (such as brain-based, cog­ni­tive, and behavioral-functional) for dif­fer­ent pop­u­la­tions; and to fund tri­als that test mul­ti­modal inter­ven­tions. Iden­ti­fy­ing the respec­tive and com­ple­men­tary ben­e­fits of dif­fer­ent types of inter­ven­tions can result in bet­ter inte­grated and per­son­al­ized prod­ucts and programs.

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.